Digital PR Manager

About Greenpark

Greenpark is a global award-winning digital agency specialising in omnichannel search and raison detre is to create amazing content that people and algorithms love. How Through data-led and performance-driven search and social contentto help brands create meaningful connections that impact peoples lives. Our unique expertise in Omnichannel Search & Insights Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever Campari Group AIA Sanofi Nestle Lipton Kimberley Clark Straumann Ricola Globe Telecom and more.

Want the real inside scoop Our Playbook gives you a peek into how we work collaborate and get things done at Greenpark. Check it out here

Our Values

As a company we strive and act together in our ambition to make a positive impact for the people and brands we serve we do everything with kindness and respect at the core. We Strive Acting Together With Kindnessare the values that guide us.

About the role

As a Digital PR Manager
you will have an important role in providing support to the Digital PR team. You will be required to immerse yourself in the Online/Digital media world learning quickly and honing your skills and knowledge of the industry.

Your role will be crucial in assisting the Digital PR team providing support in Digital PR strategy for a blue-chip client in the food sector and in managing client relationships and campaign execution across the UK and US markets.

What youll do

• Work closely with the Head of Digital PR and wider account team to deliver Digital PR campaigns;

• Develop and maintain strong personal relationships with key publishers (journalists bloggers and PRs) entailing identification of key publications through social media/link analysis use of journalist databases real engagement with online communities and attending industry events and relationship building through exclusive content & opportunities events & seminars.

• Conducting relevant research into strong story/PR/content ideas.

• Maintain and develop press blog and media contact database as well as creating relevant contact lists for client campaigns

• Measuring and reporting of link building efforts

• Taking the lead on Digital PR strategy for the US & UK markets including campaign-level ideation collaborating with influencers and experts as required to strengthen campaigns briefing of internal teams to create assets crafting press releases and pitches and carrying out media relations work in line with account KPIs.

• Monitoring the news cycle for reactive opportunities for link placement.

• Working closely with Head of Digital PR and wider account team to build compelling strategies that consistently achieve against KPIs while following best practice guidelines for Digital PR.

• Client management including creating presentations for key client meetings communicating with client to a high standard on email and on video calls on a regular basis and pro-actively escalating any issues to Head of Digital PR and wider account team.

• Ad hoc related tasks as

About you

• Good working knowledge of SEO and/or AEO (Answer Engine Optimisation) with a solid understanding of offsite strategies and link building

• Comfortable building leading and executing Digital PR
  strategies from the ground up

• Confident and comfortable in client-facing situations with experience presenting to and communicating with blue-chip clients

• B2B food market experience preferred

• Experience working across UK and US markets with an understanding of media landscapes and relevant journalist/publisher contacts in both

• You
  live & breathe Greenparks core values We Strive Acting Together With Kindness -
  championing openness respect innovation and teamwork - so that every interaction both internally and externally reflects our commitment to our values.

How well support you

• A competitive salary and benefits package

• Hybrid working with flexibility around how and where you work

• A learning & development budget to support your growth

• A collaborative values-led culture that celebrates diverse perspectives

At Greenpark we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background identity and experience across our global workforce. By fostering a culture of respect inclusivity and collaboration were committed to ensuring everyones voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other protected characteristics.

Required Experience:

Manager