Digital Marketing Executive

TerraQuest

Role: Digital Marketing Executive

Location: Birmingham Office in line with our Agile Working Policy. You will need to be able to work from our Birmingham office 2 days per week/office to be attended as often as business needs require.

Who we are...

TerraQuest Solutions Ltd is an award-winning and market-leading specialist provider of planning land property and business solutions. We are an established and trusted organisation that is renowned for its expertise in providing innovative and cost-effective solutions to both public and private sectors. Our team delivers bespoke flexible and efficient services through a process-orientated delivery structure. We pride ourselves on strong customer relationships evidenced by the high proportion of referrals and repeat business.

Why work with us

We are a Living Wage Foundation accredited employer committed to supporting the well-being and development of all our people. With competitive salaries enhanced Family Friendly policies; a fabulous suite of benefits (including: Pension; Life Assurance; Employee Assistance Programme; option to buy additional annual leave in addition to 25 days plus Bank Holidays); true flexibility with our Agile Working approach and superb training and development opportunities we really care about our team!

What we need...

We are looking for a strategic results-driven Digital Marketing Executive to join our this role you will be responsible for executing and reporting demand generation campaigns across multiple digital channels to drive awareness engagement and conversion supporting with producing creative deliverables and manging approvals as needed. This is an exciting opportunity for a data-driven marketer with a passion for driving business growth through compelling creative and effective digital strategies.

This role requires a comprehensive understanding of digital marketing strategies analytics and the ability to stay updated on industry in copywriting with best practice in creating marketing assets is also a key requirement.

This role will report directly into our Product Growth and Insights Lead working closely with our Growth Marketing Specialist and wider Marketing and Design teams.

What you will be doing

Key Responsibilities:

• Campaign Strategy and Execution:

1. Execute multi-channel demand generation campaigns to support business growth objectives with a focus on attracting and converting new leads.
2. Coordinate across paid media SEO email marketing content marketing and social media channels to ensure cohesive and integrated campaign efforts.
3. Collaborate with the content team to create compelling copy and assets such as emails social and blog posts whitepapers and articles webinar and event collateral case studies and landing pages.

• Performance Analysis and Reporting

1. Monitor analyse and report on key performance metrics across all demand generation activities providing actionable insights to improve
2. Utilise analytics tools (e.g. Google Analytics Clarity and Hootsuite Microsoft Dynamics) to measure campaign effectiveness and drive data-driven decision-making.
3. Prepare and present regular reports on campaign performance including insights and recommendations for continuous improvement

• Audience Segmentation and Database Management

1. Use CRM platform to build and send emails segmenting audiences to ensure tailored messaging that resonates with specific customer personas and reporting on key performance metrics

• Collaboration and Project Management

1. Work closely with cross-functional teams including Business Development Design and Solutions to align demand generation efforts with overall company goals.
2. Support in the project management of demand generation initiatives from concept through execution ensuring timely delivery and quality outcomes.

What we are looking for

Essential

Applicants will have:

Education & Experience

• Bachelors degree in marketing Business Communications or a related field.

• 2-4 years of experience in digital marketing with a focus on demand generation or lead generation.

Skills

• Proven experience delivering marketing campaigns across digital channels including SEO PPC social media and email.
• Demonstrable creative experience producing assets across digital marketing channels including both compelling copy and engaging visual content.
• Proficiency in marketing tools and platforms including CRM and CMS systems social media platforms and analytical tools.
• Strong analytical and reporting skills with experience using data analytics tools like Google Analytics and other reporting platforms to measure performance
• Excellent project management and organisation skills with the ability to manage multiple campaigns and priorities simultaneously.
• Confident stakeholder management skills with the ability to build effective relationships across the marketing team and wider business.
• Strong understanding of current marketing trends and best practices.
• Data-driven mindset with a passion for measuring and optimising results.
• Creative thinker who is not afraid to test and experiment with new ideas.
• Strong attention to detail and commitment to delivering high-quality work.

If you are passionate about marketing eager to grow and excited to contribute to the success of a dynamic company we want to hear from you.

Please apply for more information.

TerraQuest Solutions Ltd is committed to promoting equality of opportunity in all aspects of employment and to creating an inclusive working environment in which individuals are treated with dignity and respect.

We ensure that no job applicant employee or worker receives less favourable treatment on the grounds of age disability gender reassignment marital or civil partnership status pregnancy or maternity race (including colour nationality ethnic or national origin) religion or belief political opinion sex or sexual orientation.

TerraQuest Solutions Ltd operates in compliance with the Fair Employment and Treatment (Northern Ireland) Order 1998. We monitor the composition of our workforce in accordance with the Fair Employment (Monitoring) Regulations (Northern Ireland) 1999 and where applicable submit annual monitoring returns to the Equality Commission for Northern Ireland (ECNI). All monitoring information is held securely and processed under the legal basis of compliance with a statutory obligation in accordance with the UK GDPR and the Data Protection Act 2018. We do not rely on employee consent and ensure all personal data is treated with the utmost confidentiality and integrity.

TerraQuest aims to use this data to help identify and address any patterns of underrepresentation and to inform positive action measures where appropriate fostering a workplace culture that embraces diversity and fair participation.