Copywriter

Relevant masculine and British. Since 1893 Alfred Dunhill has been engineering unique and stylish luxuries for men. We seek people who have commitment and drive with a strong commercial focus and will thrive in a creative environment that encourages innovative thinking.

HOW WILL YOU MAKE AN IMPACT

dunhill is seeking a highly accomplished and strategic Senior Copywriter

Brand & Editorial to help define protect and evolve the House voice across all global marketing and communications. This pivotal role will be responsible for delivering refined accurate and distinctive copy that resonates with our discerning male clientele and elevates the Maisons narrative across every touchpoint.

Brand Voice Guardianship: Act as the primary guardian of the dunhill tone of voice across all global marketing and communications ensuring consistency precision and luxury appeal.

Strategic Content Creation: Develop and write engaging persuasive and on-brand copy for all global marketing campaigns including seasonal launches product drops and brand initiatives. Craft compelling narratives for product storytelling across ready-to-wear tailoring leather goods hard product gifting and client experience. Produce high-quality copy for a wide range of channels including:

• Digital

• Campaigns

• Retail & Clienteling

• Events & PR

• Internal

Narrative Translation: Translate complex product merchandising and creative briefs into refined consumer-facing narratives that articulate the Maisons craftsmanship innovation and luxury positioning.

Editorial Leadership: Help develop and maintain comprehensive tone of voice guidance messaging frameworks and copy principles for recurring brand and product moments ensuring editorial excellence.

Cross-Functional Collaboration: Partner closely with Creative Marketing PR Digital Merchandising and Regional teams to ensure all copy is accurate consistent channel-appropriate and aligned with overarching brand and business objectives.

Quality Control & Refinement: Meticulously proofread edit and refine all copy including reviewing and providing feedback on content from agencies freelancers regional teams and internal stakeholders. Ensure all written materials reflect the Houses exacting standards of precision restraint craft and quality.

Global Adaptation: Provide strategic guidance and support for the adaptation of global copy for regional nuances working with local marketing teams to ensure cultural relevance while maintaining brand integrity.

Project Management: Manage multiple deadlines across campaign trading and brand calendars demonstrating strong organizational skills and the ability to prioritize effectively while maintaining the highest editorial standards.

SEO Integration: Integrate SEO best practices into content creation to enhance online visibility and search engine ranking where appropriate.

HOW WILL YOU EXPERIENCE SUCCESS WITH US

• The successful candidate will be both a precise writer and a strong editorial thinker able to move confidently between elevated brand storytelling intricate product detail compelling commercial messaging and fast-turnaround channel copy.

• ProvenexperienceasaCopywriterwithasignificantportiondedicatedtothe luxury premium menswear or high-end lifestyle sector.

• DemonstrableexperiencewithinaluxuryMaisonpremiummenswearbrand editorial platform creative agency or global retail business.

• A strong portfolio showcasing exceptional creative writing skills a sophisticatedunderstandingofluxurybrandcommunicationandexperience writing for a discerning male audience.

• Familiaritywithtailoringleathergoodsaccessorieshardluxuryorcraft-led product storytelling is highly advantageous.

• Extensiveexperiencesupportingglobalcampaignsseasonallaunchesand developing brand guidelines.

• Provenexperienceworkingwithregionalteamsandadaptingcopyfor international markets.

• Skills&Competencies:

• Exceptionalwritingeditingandproofreadingskillswithanimpeccableeye for detail grammar and stylistic consistency.

• Adeepunderstandingofluxurybrandpositioningstorytellingandtheability to evoke emotion desire and aspiration through words.

• Strongeditorialthinkingwiththeabilitytobalanceelevatedbrandnarratives with precise product details and commercial messaging.

• Abilitytotranslatecomplexbrandconceptsandproductfeaturesintoclear concise and engaging content across diverse channels.

• Strongcreativethinkingandconceptualizationabilitieswithaknackfor developing compelling headlines and taglines.

• ProficiencyinSEObestpracticesforcontentcreation.

• Excellent interpersonal and communication skills with the ability to collaborateeffectivelywithdiverseteamsandstakeholdersatalllevels.

• Strong organizational skills and the ability to manage multiple projects prioritizetasksandmeettightdeadlinesinafast-pacedhigh-pressureglobalenvironment.

WHAT MAKES OUR GROUP DIFFERENT

Our true power does not lie in our similarities but in the rich diversity of our arts cultures and human skills as well as our specific ability to foster untapped potential.

• We value freedom collegiality loyalty and solidarity

• We foster empathy curiosity courage humility and integrity

• We care for the world we live in

YOUR JOURNEY WITH US:

We aim to provide a valuable recruitment process allowing you to gain exposure to some key decision makers and influencing individuals:

• Initial screening call with Richemont Talent Team

• Interview with the Hiring Manager

• Interview with the Senior HR Manager