Communications Manager
Wolverhampton - UK
Job Summary
This role is in a fast paced and dynamic team supporting on communications planning and delivery taking an omni-channel approach to GSFs communications (both internal and external).
Covering several audiences and channels from internal communications and engagement through to PR and social media. Our communications team is responsible for finding and story-telling best-practice and achievement to excite and motivate our teams and customers alike. You will need to work across the marketing team to create plan and deliver a sparky and vibrant mix of engaging content our colleagues and customers (trade customers).
There are huge opportunities for GSF to reach trade customers through great social media activity and other channels.
We need to clearly position the GSF brand as a provocative likeable fast-growing challenger. Were looking for innovation and creativity and the confidence to engage with relevant influencers. You will also be required to assist in planning copywriting communicating and delivering marketing campaigns as well as in supporting key projects and initiatives within the organisation. Events range from branch open evenings and supplier work outs through to our large industry leading national TechFest events.
Main Duties and Accountabilities:
- Plan create and manage communications across multiple channels internally and externally
- Develop brand positioning and ensure its well understood within the marketing team and the wider business
- Ensure activity reflects and reinforces the GSF brand
- Work with colleagues and agencies to create effective campaigns and plans
- Develop a reliable measurement framework so we can understand what works
- Engage with customers industry media influencers and other relevant 3rd parties Look for topics themes and occasions that GSF can leverage for coverage
- Build relationships with key stakeholders to identify stories activities and achievements of the business to share both internally and externally.
- End-to-end creation of digital content including video audio and photography (working with freelancers)
- Ensure all activity and brand positioning fit within the wider marketing plan
- Maintain consistent and appropriate tone of message for channel and audience
- Devise creative ways to convey messages increase engagement and build a sense of national community
About you
- Creative energetic and willing to innovate and be original
- Excellent organisational and time management skills
- Team player with a positive can-do attitude
- Analytical administrative and great attention to detail
- Ability to work under pressure and to tight deadlines
- Good verbal and written communication skills
- Experience with main social media channels
- Self-motivated and able to work effectively both autonomously and as part of a team
- Confident inbuilding and maintaining relationships at every level Keenness to develop improve and progress
- Curious about the world trends in communications and PR employer brand and industry trends
- Driving licence and ability to travel within the UK
Required Experience:
Manager