Business Development Manager (CEE & Turkey)

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

As SharkNinja continues its rapid global expansion we are creating a new Business Development Manager DTC & Pure Player role to accelerate growth across our direct-to-consumer channels and pure play e-commerce partners. This is a high-impact commercially focused position that sits at the intersection of digital commerce channel strategy and customer development. The position is based in London (3 days a week in the office).

Working in close partnership with our direct distributors you will be the primary growth catalyst for SharkNinjas indirect customer base ensuring that the SharkNinja strategy is executed brilliantly across our DTC touchpoints within the region and with top pure play accounts. You will collaborate across Sales Marketing Digital and Product teams to build and deliver ambitious data-led account plans that convert brand momentum into measurable sell-out performance.

WHAT YOULL DO (RESPONSIBILITIES)

Channel Strategy & Account Development

• Develop and execute a channel strategy for DTC and pure player customers that delivers profitable net revenue growth market share gains and category leadership.
• Build detailed joint business plans (JBPs) with indirect customers in alignment with direct distributor partners to ensure consistent execution of the SharkNinja commercial strategy.
• Identify and onboard new DTC and pure play retail partners to drive incremental distribution and revenue.
• Manage the full end-to-end commercial relationship for your account portfolio including ranging pricing promotions content and forecasting.

Distributor Partnership & Indirect Customer Management

• Serve as the primary point of contact for indirect customers working in lockstep with SharkNinjas direct distributors to execute channel plans with consistency and speed.
• Build trusted relationships with distributor commercial teams to align priorities resolve conflicts and accelerate joint customer opportunities.
• Ensure distributor partners are fully equipped with the right products content tools and promotional support to win in DTC and pure play environments.
• Track distributor performance against agreed KPIs and proactively intervene where targets are at risk.

Digital & E-Commerce Excellence

• Own the end-to-end digital shelf execution across pure player platforms ensuring best-in-class product content imagery A pages and search visibility.
• Collaborate with the Digital and Marketing teams to plan and activate on-site campaigns sponsored placements and promotional events (e.g. Prime Day Black Friday Singles Day).
• Analyse platform data (traffic conversion share of search ratings & reviews) and translate insights into concrete commercial actions.
• Monitor competitor activity and ranging across DTC and pure play channels and recommend responses.

Forecasting Planning & Reporting

• Provide accurate monthly and quarterly sell-in and sell-out forecasts working closely with supply chain and finance.
• Manage promotional budgets (SOA / trade spend) effectively to maximise ROI and ensure margin targets are achieved.
• Deliver regular performance reporting and business reviews to internal stakeholders and distributor partners.
• Participate in trade shows sell-in meetings and internal sales events as required.

WHAT YOULL BRING (REQUIREMENTS)

• Minimum 5 years experience in a commercial / sales role within Consumer Electronics Small Domestic Appliances or a comparable consumer goods category.
• Proven track record of managing and growing e-commerce or pure player accounts (e.g. Amazon Tmall Zalando or regional equivalents).
• Experience working with or through indirect channels / third-party distributors.
• Strong analytical skills with the ability to interpret sell-out data market data and digital shelf metrics to drive informed decisions.
• Excellent negotiation skills with the ability to build winning commercial proposals for both SharkNinja and its customer partners.
• Outstanding communication and presentation skills; comfortable presenting to senior stakeholders both internally and externally.
• High proficiency in Microsoft Excel and PowerPoint; experience with sales reporting or BI tools is a plus.
• Self-starter with an entrepreneurial mindset; comfortable operating in a fast-paced high-growth environment.
• Genuine passion for innovative consumer products and curiosity about how they perform in the digital marketplace.

Desirable

• Experience with Amazon Vendor/Seller Central retail media platforms or digital shelf analytics tools (e.g. Stackline Profitero).
• Familiarity with DTC / direct website commerce operations.
• Background in category management or trade marketing in addition to sales.
• Multilingual capability relevant to the market scope of the role.

WHAT WE OFFER

• A pivotal role in one of the worlds fastest-growing consumer product companies.
• The opportunity to shape SharkNinjas DTC and pure player strategy from the ground up.
• A collaborative high-performance culture where great ideas and bold thinking are celebrated.
• Competitive salary performance bonus and benefits package.
• Flexible / hybrid working arrangements.