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Business Development Executive

LJ Recruitment


Job Location:

Shrewsbury - UK

Yearly Salary: £ £ 25000 - 35000
Posted: 23 September 2026 (3 hours ago)
Application Deadline: 21 December 2026
Vacancies: 1 Vacancy

Job Summary

Business Development Executive

Shrewsbury Office-based basic commission annual bonus OTE up to 50000

The opportunity

Our client is a growing UK technology business developing innovative AI and customer engagement solutions for organisations across a range of sectors.

The company is entering an exciting period of commercial growth and is now looking for a Business Development Executive to join its expanding sales operation.

This is a genuinely proactive new-business role. You will be responsible for identifying and engaging prospective customers creating new sales opportunities and booking qualified meetings for the wider commercial team.

Youll work closely with senior commercial leadership in a small ambitious team giving you the opportunity to make a visible contribution rather than simply becoming another number in a large sales organisation.

The role

This is a phone-led outbound business development position suited to someone who enjoys opening doors speaking to decision-makers and turning prospects into genuine commercial opportunities.

You wont be handed an entirely cold list and left to figure it out yourself. The business has already invested in building a researched database of target organisations prioritised accounts and identified decision-makers.

Your job will be to turn that research into conversations.

You will use a combination of telephone email and LinkedIn to introduce the business understand potential customer requirements qualify opportunities and secure meetings for the sales team.

There is a strong emphasis on activity ownership and results so this role will suit someone who enjoys having clear targets and taking responsibility for their own pipeline.

What youll be doing
  • Proactively contacting prospective customers by telephone email and LinkedIn
  • Researching target organisations and identifying relevant decision-makers
  • Making confident professional cold calls to senior stakeholders
  • Introducing the companys technology and value proposition clearly and credibly
  • Asking the right questions to understand business needs and qualify opportunities
  • Booking high-quality meetings for the wider sales team
  • Following up marketing campaigns events and inbound enquiries
  • Maintaining accurate prospect and activity information within the CRM
  • Managing your own pipeline diary and follow-up activity
  • Working towards agreed activity opportunity and revenue targets
  • Working closely with senior commercial colleagues to develop new markets and opportunities
What were looking for

Were looking for someone who is confident commercially minded and comfortable picking up the phone.

You dont necessarily need years of experience. Whats more important is that youre motivated by winning new business resilient when things dont go your way and disciplined enough to consistently follow up.

Essential
  • Confidence speaking to senior decision-makers on the telephone
  • Comfortable making outbound and cold calls
  • Strong communication skills both verbal and written
  • Ability to work independently and manage your own workload
  • Good organisation and attention to detail
  • A disciplined approach to follow-up and CRM management
  • Resilience and persistence - you understand that not every conversation becomes an opportunity
  • A genuine interest in technology and new business
  • Right to work in the UK
Desirable
  • Previous experience in business development lead generation inside sales or a similar role
  • Experience in SaaS software AI technology or another consultative sales environment
  • Experience selling into sectors such as retail education hospitality automotive or the charity sector
  • Experience engaging with senior decision-makers or C-suite contacts
Whats on offer
  • basic salary depending on experience
  • OTE up to 50000
  • Uncapped commission on the business you generate
  • Annual performance bonus linked to achievement of agreed targets
  • Commission payable on orders you originate including opportunities subsequently progressed and closed by other members of the sales team
  • Additional company benefits
  • Clear opportunity for progression as the commercial team grows
Career progression

This isnt intended to be a role where you simply spend your career booking meetings.

For the right person there is a clear opportunity to progress into a broader full-cycle sales role taking responsibility for your own appointments attending client meetings developing relationships and ultimately closing business yourself.

As your responsibility grows so does your earning potential.

If youre already operating at that level wed also be interested in speaking with you.

Working hours

Monday to Friday 9:00am-5:00pm

This is a predominantly office-based position in Shrewsbury with occasional overnight travel for industry events meetings and customer visits.

Interested

If youre an ambitious Business Development Executive Sales Development Representative or experienced appointment setter who enjoys opening new conversations and wants the opportunity to develop within a growing technology business wed like to hear from you.

Apply now for a confidential conversation about the role.