B2C Lifecycle Communications Manager (CRM)
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Job Summary
We are Indeed Flex. We Help People Get Jobs. Right now were hiring!
We are a tech-first staffing platform that gives workers the freedom to choose their own shifts and businesses the power to hire with a click. We are removing the friction from the traditional agency model and replacing it with speed transparency and choice.
We operate with the agility and energy of a high-growth scale-up but we are backed by the stability and resources ofIndeed - the worlds #1 job site. This gives us a unique advantage: the freedom to innovate at speed with the muscle to dominate the market.
This is a 12-month fixed-term contract. The role is based in the office with the option to work from home on Thursdays.
We are based literally a 30-second stroll from Farringdon station.
The Role
Indeed Flex is transforming how people find and access flexible work. The Worker Growth team uses consumer insight creativity and lifecycle communications to help workers overcome barriers find opportunities and stay engaged with the platform.
We are looking for a B2C Lifecycle Communications Manager who is passionate about consumer products and understands how powerful communications can influence behaviour and drive growth.
This is not a campaign setup or stakeholder request fulfilment role. You will proactively stay close to worker behaviour pain points and marketplace demand using these insights to shape the lifecycle communications strategy across the UK and US.
You will combine data creativity and strong consumer judgement to develop compelling content test new approaches and identify where communications can remove friction improve conversion and strengthen the worker experience.
What youll be doing
- Own and continuously evolve the end-to-end worker lifecycle communications strategy across the UK and US covering onboarding activation education retention and re-engagement.
- Stay close to worker behaviour pain points and marketplace demand to proactively identify where communications can remove friction influence behaviour and improve the worker experience.
- Map and optimise lifecycle journeys to improve funnel conversion worker enablement and long-term engagement.
- Develop compelling audience-relevant content across email SMS push notifications and in-app communications including ownership of a regular worker newsletter.
- Build and manage automated lifecycle journeys ensuring communications are timely coordinated and relevant to each stage of the worker experience.
- Use data and performance insights to prioritise opportunities measure impact and inform decisions.
- Design and run experiments across messaging creative audience channel timing and frequency applying learnings to improve performance.
- Own the worker communications calendar and establish clear principles for targeting frequency channel selection quality and prioritisation.
- Strong experience in lifecycle marketing customer engagement CRM or consumer communications ideally within a digital consumer product or marketplace.
- A strong understanding of customer behaviour lifecycle journeys and how communications can influence conversion engagement and retention.
- Proven experience creating effective content and campaigns across channels such as email SMS push notifications and in-app messaging.
- A track record of delivering measurable business results through experimentation including journey optimisation A/B testing and performance analysis.
- Strong analytical skills with experience using customer data segmentation and behavioural insights to identify opportunities and make decisions.
- Hands-on experience with Braze or a similar CRM marketing automation or customer engagement platform.
- Proven experience using AI tools such as Cursor Claude and ChatGPT to create content analyse customer insights prototype new ideas build lightweight solutions and improve the speed and quality of execution.
- Highly proactive and self-starting with the curiosity and ownership to identify worker pain points generate ideas and move work forward without waiting for a brief.
- Strong creative and editorial judgement with the ability to develop clear engaging and audience-relevant messaging.
- Comfortable prioritising and delivering multiple initiatives in a fast-paced startup environment where priorities can change quickly.
- 45000 - 55000 salary per annum
- Performance bonus
- 25 days holiday Duvet days (½ day off every quarter)
- Free lunch in office
- Cycle to work scheme
- Pension
- Private Medical Healthcare
- Dental Plan
- Discounted gym membership
- Day off on your birthday
- Perkbox - discounts and goodies on some of your favourite brands
About Us
Were helping people get jobs by modernising the world of temporary work. At Indeed Flex we provide our community of Flexers with total control choice and ownership over how they work. Through our evolving technology were putting the power of work in the palm of peoples handsconnecting businesses with skilled vetted talent and giving job seekers the fastest way to find shifts that fit their lifestyles. This platform helps businesses scale their workforce efficiently during busy periods without long-term commitment or administrative hassle.
Whether its hospitality retail or warehousing were building a more flexible efficient and empowered labour market for everyone.
Required Experience:
Manager
About Company
We provide innovative managed it to help our clients combat cyber threats, in complex IT environments, and the increasing human capital shortages.
