Assistant Social Media Manager

Contract: Full-time Permanent

Shift pattern: On-site

Salary: Competitive

Recruitment Partner: Joanne Walker

Join Boots as an Assistant Social Media Manager in the vibrant city of Nottingham!

Are you a social-first marketer with a passion for health beauty and trend-led content Join Boots UK as Assistant Social Media Manager! Drive high-performing paid and organic campaigns across TikTok Instagram Facebook Pinterest and YouTube for the UKs leading health and beauty retailer.

This role is at the heart of our Content Social and Influencer team and you will report directly to the Content Production Manager working alongside the wider team Marketing teams and paid performance partners.

You will bridge the gap between paid social performance and organic strategy ensuring our campaigns land seamlessly across all social platforms.

• Read translate and activate paid social creator lead content from agency media plans to deliver maximum ROI in line with our brand comms objectives

• Align organic content with paid amplification to ensure brand messaging is consistent and high-converting.

• Build relationships with creators and influencers negotiating rates and usage rights for paid ad campaigns.

• Tailor content and ad formats to fit channel-specific best practices testing new formats on TikTok Meta and YouTube.

• Collaborate with our Influencer Team to weave creator and UGC assets into paid social ad funnels.

• Analyse campaign metrics (paid & organic) to spot trends refine targeting and feed insights into future planning and campaigns

• Proven hands-on experience managing social across TikTok Instagram Facebook Pinterest and YouTube.

• Comfortable capturing high-quality mobile video and editing social-first content (using tools like CapCut or Premiere Pro).

• Ability to read media plans understand paid ad specs and partner with media agencies on campaign activations.

• Strong understanding of creator marketing and how to turn UGC into top-performing paid ad creative.

• Confident building relationships with creators negotiating fees contract terms and usage rights.

• Clear understanding of what content drives engagement vs. conversion across different platforms.

• Experience in the retail industry.

• Knowledge of social commerce features like TikTok Shop.

• Experience presenting on-camera or interviewing creators at events.

At Boots we believe in nurturing talent and providing opportunities for career development. Youll have the chance to grow within the company explore new roles and enhance your skills in a supportive environment.

Rewards designed for you

• Boots Retirement Savings Plan (up to 12% company contribution)

• Generous employee discounts for you and a family member

• Enhanced maternity/paternity/adoption leave pay

• Access to free 24/7 counselling and support through TELUS Health our Employee Assistance Programme.

• Flexible benefits scheme including options for additional holiday discounted gym membership and much more.

Theres lots more in our benefits and discounts MyBoosts there to give you that little lift in your everyday. Find out more at Exclusions may apply; eligible roles only.

A bit about us At Boots were proud to be an equal opportunity employer creating a place where everyone feels welcome supported and free to be themselves. We believe that when our people feel valued and included they thrive so were committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.

Whats next If you apply our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time we are open to discussing part-time and job share options. If you require additional support as part of the application and interview process we are happy to provide reasonable adjustments to help you be at your best.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.

We hope to hear from you soon. Be brilliant with Boots.