Acquisition Lead

ABOUT AVANT ARTE

Avant Arte is a curated platform connecting the worlds leading artists and public arts institutions with a new generation of enthusiasts collectors and patrons. We collaborate with the most exciting contemporary artists such as Ai Weiwei Mickalene Thomas Maurizio Cattelan and Jenny Holzer to create limited editions of the highest quality from prints and sculptures to digital works.

Our global community of over 4 million collectors and art enthusiasts reflects the growing energy and curiosity of a new generation transforming how art is discovered and supported. Together with leading museums and institutions we develop fundraising collaborations that strengthen public access to art and engage the new generation of patrons who will shape its future. Make-Ready our North London print studio is the largest fine art silkscreen printmaker in the world.

Our mission is to make discovering and collecting art more accessible connecting artists institutions and audiences in meaningful ways that expand arts reach and impact.

OUR CULTURE

Were a small team with really big ambitions both for what we want to achieve and also the environment were building. We want to create a company that remains thoughtful as we scale and tries to be genuinely progressive in how we operate. We want people to really own what they do and be given the autonomy and freedom to make mistakes learn and create something meaningful.

We all work incredibly hard because we really care about what Avant Arte is here to do were looking for exceptional people who are proactive hungry to learn and want to put their pride in our collective achievements.

We know that creating an inclusive environment that promotes and values diversity is critical if we want to build something with impact and meaning. We believe that having diversity in age background gender identity race sexual orientation physical or mental ability ethnicity and perspective will make us an infinitely better company. We were shortlisted for Women in Techs Best Employer - Small Company and Best Benefits and Ottas top 100 startups to work at.

WHAT WE NEED

Over the past few years the marketing team at Avant Arte has become integral to driving some of the business most important outcomes: acquiring collectors efficiently making campaigns perform growing collector value and building a distinctive brand.

This role is responsible for the first two: acquiring new collectors as efficiently as possible and maximising the commercial impact of every campaign. For us those things are inherently linked campaigns are one of the main ways we acquire new collectors with every release bringing in a mix of new and repeat buyers. This role therefore owns both the acquisition engine and the performance of the campaigns that drive it.

Alongside Avant Arte youll also be responsible for paid acquisition for MakeReady Editions our newer more accessible editions brand born out of MakeReady our specialist fine art printmaking studio. Youll work closely with the dedicated MakeReady Editions Marketing Lead who owns the brand and wider marketing strategy.

This role sits at the heart of our programme of editions spanning paid acquisition audience strategy and measurement through to the planning forecasting and optimisation of every release. Paid media is also one of the largest single investments in the business. Our spend has increased by more than 300% in the last two years and is set to keep growing. We need someone who can bring the measurement forecasting and testing rigour that should come with that investment.

We have on average around two releases every week. Two Marketing Managers who run campaign planning and optimisation day to day will report into this role. Youll also work closely with the rest of the marketing team. Brand-building organic social sits with the Brand Lead and Social Manager while organic activity designed primarily to drive release performance sits with you. CRM and growing long-term collector value sits with the CRM team who youll work with closely.

WHAT YOULL OWN

Performance marketing & acquisition

• Lead paid acquisition for Avant Arte and MakeReady Editions adapting audience media and optimisation strategies to the needs of each brand

• Set realistic targets for each channel and optimise performance to meet these targets in flight

• Bring much stronger measurement forecasting and testing discipline to a paid media budget thats growing quickly with a clear view on what were getting back for what we spend

• Make spend calls quickly. Our campaigns are short and the right decision needs to be made in hours rather than after several weeks of clear data

• Build a testing programme that helps us iterate learnings from one release to the next

Campaign management

• Set the approach to cross-channel campaign planning and optimisation across our programme of releases

• Own the cross-channel forecast for every release before it goes live including the assumptions behind it and what needs to happen for us to hit it

• Work with the team to brief the creative campaign needs based on both the artist and what we know will make the release perform

• Lead the post-campaign analysis and make sure what we learn actually changes the next forecast paid media plan or creative brief

• Manage two Marketing Managers who run campaigns day to day providing direction supporting their developing and and helping raise the standard of campaign planning and optimisation across the team

WHAT WERE LOOKING FOR

• Youve managed meaningful paid media budgets yourself with deep experience in Meta and ideally experience across channels such as Google and Tiktok too

• Youre comfortable opening Ads Manager Metabase Shopify or a spreadsheet and getting to your own answer

• You understand CAC ROAS conversion and incrementality but you also know where each of those measures can give you the wrong answer

• You can build a forecast from sensible assumptions explain why you believe it and work out why reality differs afterwards

• You have good creative judgement and can help shape work that performs without compromising how we present the artist or artwork

• Youre comfortable making decisions with imperfect information

• Youve managed people before with experience supporting development while giving people clear ownership and accountability

• You can make a complicated performance problem understandable to people who dont spend their day looking at dashboards

Youll probably have

• Around 7 years experience in performance growth or acquisition marketing including experience managing and developing others

• Experience in a fast-paced performance-driven e-commerce or marketplace environment

• A background that spans both paid performance and campaign or launch planning

• An interest in art and culture is a plus. You dont need to come from the art world but you should be curious about it and interested in applying rigorous performance thinking within a distinctive creative business

BENEFITS INCLUDE:

• Generous equity allowance

• Private Healthcare (UK)

• Enhanced pension contributions and parental leave policies

• 25 days of holiday plus four extra company wide days

• Supportive of Hybrid/Flexible Working

• L&D budget of 1000 per year per employee

• Regular company socials

• Art loan scheme for employees