Key Account Manager, Discounter Channel

This role is responsible for managing and developing the commercial performance and operational execution of the Discounter Channel delivering sustainable and profitable business growth.

• Develop and execute customer strategies for key Discounter accounts in line with the Companys commercial strategy and business objectives.
• Lead annual negotiations and Joint Business Plans (JBP) including pricing PVPs trade terms promotional investments and customer activity calendars.
• Deliver annual volume value and profitability objectives managing customer P&L trade spend and ROI.
• Identify and implement Revenue Growth Management opportunities across pricing promotion assortment and pack-price architecture.
• Lead new product launches and performance tracking.
• Prepare sales forecasts and work closely with Supply Chain to ensure optimal stock availability and service levels.
• Analyze customer category and market data including sell-in promotional performance and competitor activities and translate insights into actionable plans.
• Build strong relationships with key customer stakeholders.
• Collaborate closely with Marketing Category Management Revenue Management Finance and Supply Chain to deliver customer and business objectives.
• Conduct regular customer warehouse and store visits across Turkey to strengthen relationships.

Qualifications :

• 8 years of experience in Field Sales Modern Trade Key Account Management or Customer Development preferably in an international FMCG company. Trade marketing experience is an asset.
• Proven experience in managing large-scale retail / Discounter accounts and complex commercial negotiations.
• Strong commercial and analytical skills with a solid understanding of P&L profitability trade spend and ROI.
• Strong negotiation and stakeholder management skills.
• Experience in JBP annual negotiations promotional planning and NPD launches.
• Excellent communication presentation and time management skills.
• Ability to manage multiple priorities in a dynamic deadline-driven environment.
• Proactive hands-on and results-oriented mindset with strong ownership and sense of urgency.
• Strong cross-functional collaboration and team-working skills.
• Fluency in English.

Additional Information :

Your application at JDE Peets

If you are interested in this career opportunity at JDE Peets apply and join us. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peets would be an online assessment followed by interviews. A pre-employment check can be part of the recruitment process.

Our DE&I Statement

At JDE Peets we aim to create a better future where we authentically serve reflect and embrace everyone. We believe in fostering a more diverse equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race ethnicity sex gender identity sexual orientation religion nationality age disability or any other trait protected by law.

Throughout the entire employee lifecycle we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.

Our efforts on this agenda have earned us the prestigious Catalyst Award as well as the Fair Pay Leader Certification in 2025 thanks to an unexplained gender pay gap of 0.52%.

#unleashyourpossibility #acupofamazing

JDE Peets - now part of Keurig Dr Pepper is the worlds leading pure-play coffee company with a presence in more than 100 markets. Guided by our Reignite the Amazing strategy we are focused on brand-led growth across three big bets: Peets LOR and our 10 strategically selected local icons led by Jacobs.

Remote Work :

No

Employment Type :

Full-time