Digital Marketing Manager

• Develop and execute the hotels digital marketing and e-commerce strategy.
• Drive direct online revenue performance and conversion.
• Manage digital campaigns across Google Ads social media metasearch and other paid channels.
• Manage OTA sponsored ads and promotional campaigns across channels such as and Expedia to maximize hotel visibility.
• Monitor key performance indicators including ROAS conversion traffic and revenue contribution.
• Work closely with Revenue Management Distribution Sales and Reservations on tactical campaigns and promotions.
• Optimize the hotels digital booking journey and identify opportunities to improve conversion.
• Manage digital content across website social media email and other online channels.
• Support SEO SEM CRM and marketing automation activities.
• Manage digital marketing budgets and optimize media spend.
• Analyze campaign and website performance and provide actionable recommendations.
• Coordinate with agencies and internal teams to ensure effective execution.
• Ensure all digital activities are aligned with Fairmont and Accor brand standards.

Qualifications :

• Bachelors degree in marketing Business Communications or a related field.
• Minimum 2 years of experience in digital marketing and e-commerce.
• Fluent English and native-level Turkish
• Hospitality luxury or travel industry experience is preferred.
• Strong knowledge of hotel e-commerce direct booking and digital customer journey.
• Hands-on experience with Google Ads GA4 Meta Business Manager and Google Search Console.
• Knowledge of SEO SEM paid media metasearch and social media marketing.
• Strong understanding of ROAS conversion rate CPA and other digital KPIs.
• Experience with CRM CMS and marketing automation tools is preferred.
• Strong analytical commercial and project management skills.
• Ability to work collaboratively with colleagues across all departments and levels

Additional Information :

At Fairmont Quasar Istanbul managed hotel we support you to grow and learn every day making sure that work brings purpose to your life so that during your journey with us you can continue to explore Accors limitless possibilities.

Our Commitment To Diversity & Inclusion

We are an inclusive company and our ambition is to attract recruit and promote diverse talent.

Remote Work :

No

Employment Type :

Full-time