Senior Global Brand Manager
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Job Summary
At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.
Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Role Purpose:
Innovation leader for Asia for assigned categories to define lead and deliver the innovation strategy and pipelines for the NIVEA Asia Region in particular to Asean and China to maximize business growth in line with overall global and regional business strategies.
The position is responsible for:
- Lead the strategic and conceptual advancement of NIVEAs product portfolio in Asia for the assigned categories focus on EvenTone franchise across Asia.
- Facilitate the implementation of aligned category strategy and innovations of NIVEA Asia portfolio within the Pre-IIM and IIM development process:
- Responsible for creating and implementing Category Innovation strategy & pipeline for the assigned categories in Asia (from short- to long-term planning)
- Marketing Lead in IIM core team for Asia Specific Innovation projects to make sure impactful launch with local relevancy and on-time
- Maximize and realization of Global pipeline actively bridge within limitations and where possible between global and countries to ensure roll out impactfully in region.
- Being Asian consumer expert with in-depth consumers market competitor understanding as well as regulatory challenges & requirements in Asia region to feeding information to global marketing team/R&D team to maximize innovation opportunity in region.
- Continuous exchange with Marketing colleagues in the Region and their adjoining functions
- Monitor consumer needs trends ingredients understand needs of professional target groups as well as monitoring competition
- Responsible for launch controls/trackers to guide and influence local market decisions
- To ensure and foster collaboration information and best practice sharing among BLU and Asia and rest of world countries
- Participation in regular strategy and pipeline meetings with Asia stakeholders
- University degree
- 8 years of working experience in marketing and in Asean market particular Thailand Indonesia Malaysia which is key market (international companies regional role will be advantage) ideally with experience in innovation development.
- Strong leadership with convincing personality strong influencing skills able to lead and motivate high-level stakeholders.
- Excellent in project management with ability to manage high complexity & to work in dynamic changing environment. Experience in cross-functional dynamic & diverse teams. International mindset and intercultural competence
- Very good conceptual and analytical skills. Confident communicator with strong written and oral presentation skills
- High level of resilience and assertiveness. Self-motivated proactive working style positive mind set and can-do attitude.
- Fluency inEnglish both spoken and written.
Location:6th and 7th Fl. Sathorn Square Office Tower 98 North Sathorn Road Silom Bangrak Bangkok 10500
Required Experience:
Manager
About Company
We care for skin, we care for people and we care beyond skin. That is what makes us unique.
