Master Thesis within After Sales

Last date to apply:

Building sales readiness for recurring-revenue offerings

Founded in 1689 Husqvarna combines centuries of experience with the curiosity to keep moving forward. Today Husqvarna Construction develops equipment diamond tools services and digital solutions that help professionals shape tomorrows built environment. As we continue to strengthen our position in the light construction industry we are accelerating our focus on the aftermarket creating new opportunities through services connectivity refurbishment and circular business models that deliver value throughout the entire customer lifecycle.

Thesis work objective

This thesis will investigate how an industrial sales organization can evolve from transaction-led product sales towards recurring-revenue models. The study may cover sales capabilities incentives KPIs organizational barriers change management and tools for communicating the value of leasing service contracts and lifecycle services.

Potential research questions

• What organizational barriers hinder the transition from product sales to recurring revenue
• Which capabilities and tools are most important for successful selling
• How should industrial sales organizations evolve to support service-based business models
• Which incentives and KPIs best support recurring revenue growth
• How can sales teams more effectively communicate the value of leasing and service solutions

Relevant background/Preferred Master Programs

We are looking for MSc students within Industrial Engineering & Management Organizational Development Strategy Business Transformation or similar. You should be interested in commercial excellence organizational change and how strategy becomes practical behaviour in sales teams.

You will contribute to an ongoing commercial transformation that connects strategy people incentives and execution. Working close to decision-makers you will develop practical recommendations that can create value beyond the thesis itself.

Thesis Level: Master (30 ECTS points)

Starting date: January 2027

Number of students: 2 students

Last application date: 15 Nov 2026

Location: Husqvarna Construction Jonsered or Stockholm Sweden

Contact: Jonathan Kvist Product Manager Services