Master Thesis Reimagining Outdoor Experiences for Diverse Audiences

• Solna
• On-site

Dometic is a global market leader in the mobile living industry. Millions of people around the world use Dometic products in outdoor residential and professional applications. We are on a growth journey now looking for our next star a passionate Masters Thesis student with a strong interest in human-centered design user research and innovation. Exploring new opportunities and transforming insights into impactful product experiences. You bring creativity analytical thinking and a drive to tackle complex challenges.

About the position

As a Masters thesis student collaborating across Group Sustainability Global Design and Global Marketing you will investigate how product design consumer insights brand positioning and strategic partnerships can make outdoor products and experiences more accessible relevant inclusive and desirable.

Women will serve as the primary research focus and starting point for uncovering overlooked needs and barriers. The ambition is not to design exclusively for women but to translate these insights into inclusive solutions with broader market relevance. Building on recent Design for Inclusion research consumer insights and market segmentation you will turn research findings into actionable recommendations for future product concepts experiences marketing strategies and collaboration opportunities.

• Duration: Planned for 6 months (Spring Semester)
• Team: Open to 1 or 2 students working together

Your main responsibilities

• Conduct qualitative and quantitative user research with diverse user groups with a particular focus on women to understand needs preferences experiences and barriers to outdoor participation.
• Evaluate current outdoor gear and translate research findings into clear actionable recommendations for product design accessibility and user experience.
• Develop messaging and brand recommendations that help make outdoor experiences more relevant and welcoming to a broader audience.
• Benchmark how leading brands address inclusiveness and collaborate with Dometic specialists across sustainability design marketing and inclusive design to identify future product partnership and innovation opportunities.

What do we offer

You will join a dynamic fast-paced global environment with access to real-world data consumer insights and industry specialists across Group Sustainability Global Design and Global Marketing. Primary mentorship will be provided by our Senior Industrial Designer who is part of the Global Design team.

This multidisciplinary setup offers a complete 360-degree view of how a global company transforms user insights into tangible product and brand innovations. Your research will directly inform and influence Dometics future product roadmap.