Commercial Director, Germany

Germany already works. Now we want you to 10x it. We have around 35000 active customers in Germany up almost 50% on last year. We have proven unit economics and healthy payback on the customers we acquire.

This isnt a market waiting for its first signs of traction. Its a strong business and one of our largest bets. Now were looking for the person who can take it somewhere exceptional.

As Commercial Director Germany youll own growth and commercial performance in the market. Youll decide where the next euro goes what deserves to scale and what needs to stop. Youll bring people across the business around the opportunities that matter most and build a clear path to 10x.

Anyfin exists to improve peoples financial lives. We dont hand out new loans. We fix the shitty ones. Loans are the entry point to a bigger mission: helping people take control of their finances and build a healthier financial life.

Were profitable growing fast and our ambition is to take over Europe by 2030. Germany one of Europes largest consumer credit markets is our largest bet so far.

Youll own Germany end to end. Not just acquisition but the whole commercial engine: conversion through the funnel approval rates and pricing with credit retention and what each customer is worth over time. You work in CAC marginal CPA CLTV and PBT conversion rate and set the long-term strategy decide where the next euro goes and shape the product offering: which products and features to test how to take them to market and what not to do.

Youll sit in our Growth team in Stockholm working closely with product credit finance and marketing. Youll have direct reports in the market and set the direction for the specialists around you.

You start with the customer. Behind every CAC and CLTV is a person trying to get on top of their finances. You want to understand them: why they took on the debt what worries them and what would genuinely make their financial life better. You talk to customers read the feedback and let what you learn shape the product the offer and the message. So what does it take

• You hold the long and the short term at once. You have a clear multi-year view of where Germany should go and you care just as much about how this weeks campaigns performed.

• You think in unit economics. You can connect a creative a channel or a product change to its effect on CAC and CLTV. You know which customer segments are worth winning and why they behave differently.

• You challenge the status quo. You start with a clear thesis and the business problem it solves. You think through the second-order effects turn hunches into testable ideas find the fastest way to prove or kill them and act on what you learn even when the data isnt perfect.

• You own the whole picture. Credit finance marketing and product all shape the German business and youre driving the right outcomes together with each team. When something isnt working you want to understand why and how we move forward.

Who you are

• You speak fluent German (a must) and English our working language.

• You have at least 3 years in a commercial growth strategy or P&L role ideally in fintech lending or another performance-driven consumer business.

• A track record of outperforming targets. We care more about what youve achieved than how long it took.

• Youre strongly analytical comfortable building models and challenging the numbers yourself.

• Youve led people or are ready to.

You could join a large tech company and optimise one small corner of a huge machine. Here youll run a whole market. Germany is one of Europes largest consumer credit markets and one of our biggest opportunities to make that difference. Youll shape the commercial future of the market work directly with leadership and see your decisions in the companys results.

This role is based in Stockholm and we offer relocation support to help you move if needed.