Startegic Brand & Design Manager

WELCOME TO SITA

At SITA we keep airports moving airlines flying smoothly and borders open. Our technology and communication innovations power the success of the global air travel industry.

Youll find us in 95% of international airports working closely with over 2500 transportation and government clients. Each partnership brings unique challenges and we thrive on delivering fresh solutions and cutting-edge tech to keep operations running like clockwork. We dont just move the world forwardwere proud to be recognized as aGreat Place to Work by 79% of our employees and certified in most of our growing locations. Here we feel empowered supported and inspired to grow.

ABOUT THE ROLE

SITA is at a pivotal moment. We are investing in our next generation of technology and rebuilding our marketing capability to match.

This role leads the Brand and Design function for SITA. You will own the brand strategy the visual identity system and the creative output that represents SITA internally and externally. You will manage the creative director the brand manager and the design team acting as the connective tissue between brand thinking and creative execution.Your job is to set the standard define where the brand needs to go and make sure that everything we put into the world looks and feels like a company that leads its industry.

WHAT YOU WILL DO

Brand platform

• Build the strategic brand platform: brand architecture personality verbal and visual identity.
• Turn the platform into tools that global business unit and regional teams can use without waiting for approval.
• Define how the brand evolves and make the investment case to leadership when it needs to.

Messaging and verbal identity

• Own the corporate messaging architecture and tone of voice.
• Give portfolio and business unit the framework their product messaging builds on.
• Review flagship corporate content for message and tone.

Design and creative direction

• Set a design direction that breaks with legacy telco and IT codes.
• Direct flagship work personally: publications executive presentations films and event environments.
• Own the creative brief standard and approve or reject work from internal teams and agencies.

Brand experience

• Own how we are experienced at major industry moments: exhibition presence demo environments and briefing spaces.
• Translate event narratives into space staging demo flow and visual system.
• Brief experiential and production partners and hold them to the standard.

Governance and partners

• Own guidelines templates the asset library and a review process that works at scale.
• Own creative direction and quality for brand design and experience agencies.

Team

• Lead the brand manager graphic designer and video team and set the quality bar for their work.

WHO YOU ARE

• 10 or more years in brand design or creative leadership with at least 3 of those in a senior role managing a team
• Proven track record of owning and evolving a B2B brand not just executing against someone elses framework
• Experience managing creative directors or senior designers with a clear point of view on what good looks like
• Background in technology aviation or another complex industry sector is an advantage but not a requirement
• Experience working in a matrixed global organization with the commercial sensitivity to navigate competing priorities
• Experience managing external agencies from briefing through execution ensuring high-quality delivery brand consistency and alignment with strategic objectives.
• Strong brand strategist who can operate at both the strategic and detail level when required.
• Excellent written and verbal communicator able to articulate the case for brand investment to senior leadership
• Confident creative director who can give clear constructive feedback to designers and agencies
• Comfortable managing timelines budgets and agency relationships without losing sight of the strategic picture
• Publication-ready written English; able to write a brand rationale a creative brief or a board-level summary with equal confidence
• Direct decisive and highly organized with the ability to manage competing priorities while maintaining the strategic picture.
• Resilient and comfortable operating in a dynamic and evolving environment.
• Collaborative leader who adapts communication and leadership style to engage effectively with senior executives peers and junior team members.

Were all about diversity. We operate in 200 countries and speak 60 different languages and cultures. Were really proud of our inclusive environment. Our offices are comfortable and fun places to work and we make sure you get to work from home too. Find out what its like to join our team and take a step closer to your best life ever.

Flex Week: Work from home up to 2 days/week (depending on your teams needs)

Flex Day: Make your workday suit your life and plans.

Flex-Location: Take up to 30 days a year to work from any location in the world.

Employee Wellbeing: We have got you covered with our Employee Assistance Program (EAP) for you and your dependents 24/7 365 days/year. We also offer Champion Health - a personalized platform that supports a range of wellbeing needs.

Professional Development: At SITA we believe growth fuels innovation. Our learning ecosystem offers access to world-class platforms and programs designed to help you thrive. From LinkedIn Learning Microsofts Enterprise Skills Initiative and Airport Council International -available to all employees-to specialized solutions like Pluralsight for technology upskilling Harvard Business Publishing for people leadership Stanford for strategic development and many others we align learning opportunities with your Development Plan and our business priorities. Your development journey is supported every step of the way.

Competitive Benefits: Competitive benefits that make sense with both your local market and employment status.

SITA is an Equal Opportunity Employer. We value a diverse support of our Employment Equity Program we encourage women aboriginal people members of visible minorities and/or persons with disabilities to apply and self-identify in the application process.