RevOps Manager

Appear is building the infrastructure that helps brands get cited by AI: ChatGPT Perplexity Google AI Overviews Gemini. Were early were growing fast and we need someone who can sell a category that didnt exist two years ago.

Context

Search is shifting. When someone asks ChatGPT which law firm clinic or software to use the brands that get cited win the business and most companies have no idea whether theyre showing up. Appear fixes that. We measure AI visibility identify the gaps and build the content infrastructure to close them.

• Own HubSpot end-to-end: configuration workflows custom objects pipelines permissions and data hygiene across Marketing Hub Sales Hub and Service Hub.
• Design and maintain account and lead segmentation models that reflect our multiple GTM motions ensuring each segment is routed and worked correctly.
• Build and own lead routing logic territory round-robin and rules-based that runs cleanly across concurrent motions and avoids conflicts or leakage.
• Design implement and continuously tune lead scoring models (fit engagement) that reflect the different buying signals across each motion.
• Design and maintain lifecycle stages and scoring models that align Marketing Sales and Customer Success and Product-Led Growth.
• Build and maintain dashboards and reports that give leadership real-time visibility into pipeline funnel conversion and revenue performance across all active motions.
• Partner with Sales and Marketing leadership to identify process gaps and implement scalable solutions inside HubSpot.
• Own integrations between HubSpot and the rest of the GTM stack (e.g. Slack Lemlist Instantly LinkedIn Sales Navigator billing/finance systems) evaluating and onboarding new tools as our needs evolve.
• Use AI-powered enrichment and automation tools to keep contact account and pipeline data continuously updated deduplicated and accurate reducing manual data entry across the GTM team.
• Establish and enforce data governance standards deduplication field standardization and enrichment processes.
• Support quota and territory planning forecasting and compensation reporting with clean reliable data.
• Train and support end users across the GTM org on HubSpot best practices.

• 3-5 years in Revenue Operations Sales Operations or Marketing Operations with deep hands-on HubSpot experience (admin-level required; HubSpot certifications a plus).
• Proven experience building and maintaining HubSpot workflows custom properties reporting and pipeline automation.
• Hands-on experience designing segmentation lead routing and lead scoring models ideally across more than one GTM motion running at once.
• Comfort operating in a multi-motion environment balancing sometimes-competing requirements from PLG sales-led and/or partner motions within a single system.
• Strong SQL or spreadsheet skills for data analysis; experience with BI tools (Looker Tableau or similar) a plus.
• Familiarity with the broader GTM tech stack (Slack Gong LinkedIn Sales Navigator Zapier/Workato or similar) and experience integrating new tools into HubSpot.
• Experience using AI-powered enrichment or automation tools (e.g. Clay ZoomInfo Apollo or similar) to keep CRM data fresh and accurate at scale.
• A systems-thinking mindset: You can see how a single field change ripples across the whole funnel.
• Excellent cross-functional communication; you can translate between technical systems and business needs.
• Comfortable working in a fast-paced evolving startup environment.

Real category upside. GEO is where SEO was in 2004. Youre early enough to matter.

Founders in the room. Direct access to the CEO CRO CMO and GTM. No bureaucracy between you and decisions.

Were not looking for someone to fill a seat. Were looking for someone who looks at a category that barely exists sees the opportunity and wants to be the person who figured out how to sell it.