Performance Marketing Director

Scopely is looking for a highly motivated Director of Performance Marketing for a new unannounced casual mobile game to join our Performance Marketing Team in Barcelona on a Hybrid basis!

At Scopely we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing publishing and innovating the mobile games industry connecting millions of people worldwide daily.

The Performance Marketing team is focused on driving player growth and efficiency across various digital marketing channels. The teams are based in Europe and the US. The UA teams mobile advertising ecosystem is an always-changing rapidly growing world and at Scopely youll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.

What Youll Do

You will lead the Performance Marketing team based in Barcelona for a new casual mobile game launching. This role works cross-functionally with Product Finance Analytics Growth Marketing and Data Engineering and is part of the Performance Marketing team at Scopely.

• Work closely with the global game team and lead the performance marketing team for a new unannounced title based on an IP
• You will lead performance marketing efforts for this title driving global user growth and building scalable acquisition strategies from pre-launch through live operations.
• Develop UA strategy methodology and processes to deliver on each games performance targets and improve teams capabilities
• Bring leading analysis and insight to acquisition funnel measurement including helping to define & set goals for key performance indicators on each game and working with Analytics on implementing improved Business Intelligence and Data Science predictions
• Mentor the performance marketing managers to identify gaps and inefficiencies in campaign creation analysis and optimization
• Serve as key team leader offering feedback guidance & coaching and industry mentorship to Scopelys Barcelona-based UA team
• Drive relentless culture of experimentation on all key existing UA channels (ex.: Facebook Google mobile ad networks ad exchanges offerwall) while also ideating and establishing new user acquisition funnels
• Partner with Product Strategic Marketing Finance Analytics Marketing Creative and Data Engineering teams to align the UA strategy with game positioning audience targeting lifecycle marketing and business goals.
• Drive deep analytical insights into campaign performance working with Analytics and Data Science to improve forecasting and decision-making.
• Collaborate cross-functionally to enhance creative strategy marketing technology automation and fraud prevention systems.
• Manage and optimize multi-million-dollar marketing budgets with a focus on ROI and long-term player value.

What Were Looking For

• Fluent in English.
• 8 years of performance marketing / user acquisition experience ideally within mobile gaming or consumer apps
• 4 years of people management experience with a track record of building and leading high-performing teams
• Deep analytical mindset with experience in attribution incrementality testing LTV modeling and performance forecasting
• Strong experience with major platforms (Meta Google TikTok programmatic networks etc.)
• Demonstrated expertise in launching and scaling new products
• Strong leadership communication and stakeholder management skills
• Demonstrated ability to effectively manage and optimize a multi-million dollar acquisition budgets across multiple channels
• Demonstrated ability to drive major incremental volume & returns from improvements in automation marketing tech stack fraud prevention or analytics.
• Preference (but not required) for experience with match-3 puzzle or other casual mobile games

At Scopely we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

About Scopely

Scopely is a leading video game and global interactive entertainment company home to many of the worlds most beloved and enduring experiences including two of the most successful mobile games of all-time MONOPOLY GO! and Pokémon GO along with Stumble Guys Star Trek Fleet Command MARVEL Strike Force WWE Champions the Scrabble franchise Yahtzee With Buddies and many others. Across mobile web PC and console Scopely creates develops publishes and live-operates one of the most diversified and award-winning portfolios in the games industry bringing hundreds of millions of players together through a shared love of play.

Founded in 2011 Scopely is powered by its exceptional team including thousands of world-class gamemakers around the globe a distinctive tenet-driven culture and its proprietary technology platform Playgami. Together these strengths have fueled Scopelys position as the #1 mobile games company in the U.S. and #2 globally generating more than $10 billion in lifetime revenue. Whether building global sensations like MONOPOLY GO! from the ground up or expanding through strategic acquisitions including the FoxNext GSN and Niantic games businesses Scopely consistently delivers experiences players love today and return to for years to come.

Recognized multiple times as one of the 100 Most Influential Companies in the World by TIME magazine and one of Fast Companys Worlds Most Innovative Companies and Best Workplaces for Innovators Scopely believes that video games can be a force for good creating meaningful connections vibrant communities and making life better through play.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information visit: to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @.

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Employment at Scopely is based solely on a persons merit and qualifications. Scopely does not discriminate against any employee or applicant because of race creed color religion gender sexual orientation gender identity/expression national origin disability age genetic information veteran status marital status pregnancy or related condition (including breastfeeding) or any other basis protected by law. We also consider qualified applicants with arrest or conviction records consistent with applicable federal state and local law.