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LM-Perfil Business Analyst CDP

Job Location:

Madrid - Spain

Salary: Not provided by the employer

Posted: 2 October 2026 (6 days ago)

Application Deadline: 30 December 2026

Vacancies: 1 Vacancy

BUSCAMOS: LM-Perfil Business Analyst CDP

RESPONSIBILITIES & TASKS :

Key responsibilities

Designed and developed data pipelines to integrate multiple customer touchpoints. Established data governance and data quality processes.
Enabled accurate reliable and actionable customer insights.
Supported product teams in requirements gathering and definition.
Aligned CDP capabilities with business objectives.
Enabled customer engagement and loyalty campaign use cases.
Supported personalized merchandising initiatives at store level.
Collaborated with cross-functional teams including IT Marketing Product and Retail Operations. Ensured successful adoption and scalability of the platform.

Context

International project environment.
Strong communication and stakeholder management skills required.
End-to-end product lifecycle involvement across Customer Loyalty and In-Store Micromerchandising domains.

Technical skills

Requirements Analysis - Expert - Mandatory.
Business Process Modeling - Proficient - Mandatory. Testing & Validation - Expert - Mandatory.
Data Analysis - Competent - Important.

Languages

Project experience

Led the onboarding of a Customer Data Platform (CDP).
Designed and implemented data ingestion and integration flows.
Ensured a unified and consistent view of customer information across multiple sources. Managed activities across the full product development lifecycle.
Covered Customer Loyalty and In-Store Micromerchandising domains.

Project outcomes

Delivered a centralized and reliable source of customer data.
Enhanced personalization strategies across the organization.
Optimized loyalty programs and customer engagement initiatives. Enabled data-driven decision making.
Improved accessibility and consistency of customer information.

WE OFFER: