Director, Omnichannel Marketing

At Gilead were creating a healthier world for all people. For more than 35 years weve tackled diseases such as HIV viral hepatitis COVID-19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the worlds biggest health challenges and our mission requires collaboration determination and a relentless drive to make a difference.

Every member of Gileads team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions and were looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future you are the key driver in evolving our culture and creating an environment where every employee feels included developed and empowered to fulfil their aspirations. Join Gilead and help create possible together.

Job Description

• Design and execute the long-term Commercial Capability Roadmap for Spain and Portugal.
• Act as strategic collaborator to the Sr Director Commercial Operations and key decision makers of the affiliate including General Manager Business Unit Directors Marketing and Commercial Operations leadership teams.
• Translate business priorities into scalable capabilities that improve customer engagement field effectiveness and business performance.
• Lead transformation initiatives that combine people processes technology and data.

• Define the Omnichannel vision and operating model for Iberia.
• Advance customer engagement from channel-based execution toward personalized customer journeys.
• Drive adoption of customer-centric engagement models powered by Veeva dynamic content and channel orchestration capabilities consistent with Gileads global omnichannel framework.
• Establish omnichannel governance KPIs and performance management.
• Partner with Marketing Sales Medical Affairs and Digital teams to ensure integrated execution.
• Continuously optimize customer experience through testing learning and analytics.

• Own Iberia CRM (Veeva) strategy and roadmap.
• Lead CRM evolution optimization and future platform migrations.
• Build a best-in-class Customer 360 ecosystem.
• Accelerate advanced analytics capabilities predictive models and data-driven decision making.
• Develop actionable insights that improve targeting segmentation and customer engagement.
• Ensure strong data governance and operational excellence.
• Liaise with Gilead Regional and Global teams to optimize Global solutions to Iberia Market environnment and competitive requirements.

• Define the AI vision for commercial and capability-building organizations.
• Identify high-value opportunities where AI can improve productivity personalization decision-making and customer engagement.
• Partner with global and local teams to deploy AI-enabled solutions.
• Drive AI adoption across commercial teams through governance training and change management.
• Build a culture where AI becomes embedded into daily ways of working learning decision-making and execution. This aligns with recent Iberia initiatives focused on embedding AI into core workflows adoption programs and role-specific capability development.
• Establish AI performance metrics and value realization frameworks.

• Lead the CL&D strategy for Sales functions in Spain and Portugal.
• Build a best-in-class commercial curriculum covering:
  • Selling skills
  • Strategic account management
  • Omnichannel execution
  • Advanced analytics
  • AI fluency
  • Coaching excellence
  • Leadership development
• Modernize learning approaches through digital learning simulations role-play solutions AI-enabled training and personalized learning journeys.
• Develop future capability models for field teams and managers.

• Lead coach and develop a team of 4-6 multiprofile omnichannel CRM and L&D proffesionals.
• Establish a high-performance culture focused on innovation collaboration and accountability.
• Develop succession plans and talent pipelines.
• Drive engagement and cross-functional influence across the organization.

• Bachelors degree required.
• MBA Masters in Business Marketing Analytics Digital Transformation Data Science or similar strongly preferred.

• 15 years of progressive leadership experience.
• Experience within pharmaceutical biotechnology healthcare medical technology or highly regulated industries.
• Significant leadership experience in:
  • Omnichannel
  • Commercial Excellence
  • CRM
  • Data & Analytics
  • Digital Transformation
  • Learning & Development
  • Sales Force Effectiveness
  • Artificial Intelligence initiatives

• Experience leading multi-country organizations.
• Experience managing senior leaders and matrix organizations.
• Experience implementing AI solutions at scale.
• Experience driving CRM transformations.
• Experience designing omnichannel customer engagement models.
• Experience building commercial capability strategies.

The strongest candidates will likely come from one of the following environments:

• Commercial Excellence Director
• Omnichannel Director
• Customer Engagement Director
• Digital Transformation Director
• Commercial Operations Director

• Principal / Director with strong pharmaceutical and commercial transformation expertise.

• Senior leaders from CRM AI Customer Engagement or Data organizations supporting life sciences clients.

It is the policy of Gilead Sciences Inc. and its subsidiaries and affiliates (collectively Gilead or the Company) to recruit select and employ the most qualified persons available for positions throughout the Company. Except if otherwise provided by applicable law all employment actions relating to issues such as compensation benefits transfers layoffs returns from layoffs company-sponsored training education assistance social and recreational programs are administered on a non-discriminatory basis (i.e. without regard to protected characteristics or prohibited grounds which may include an individuals gender race color national origin ancestry religion creed physical or mental disability marital status sexual orientation medical condition veteran status and age unless such protection is prohibited by federal state municipal provincial local or other applicable laws). Gilead also prohibits discrimination based on any other characteristics protected by applicable laws.

Please apply via the Internal Career Opportunities portal in Workday.