Salesforce Developer – Agentforce & AI Solutions

Collinson is the global privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences loyalty and customer engagement and insurance solutions for over 400 million consumers.

Collinson is the operator of Priority Pass the worlds original and leading airport experiences programme. Travellers can access a network of 1500 lounges and travel experiences including dining retail sleep and spa in over 650 airports in 148 countries helping to elevate the journey into something special. We work with the worlds leading payment networks over 1400 banks 90 airlines and 20 hotel groups worldwide.

We have been bringing innovation to the market since inception from launching the first independent global VIP lounge access Programme Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include Mastercard American Express Cathay Pacific British Airways LATAM Flying Blue Accor EasyJet HSBC Chase HDFC.

Our mission is focused on doing good beyond profit which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition the success of our business is delivered through the diverse and talented team of over 2200 global colleagues.

Purpose of the job

As a Salesforce Developer for Agentforce & AI Solutions within the Salesforce Centre of Excellence (CoE) you will play a key role in developing and enhancing Collinsons Salesforce AI and Agentforce capabilities with a strong focus on Customer Service and Membership solutions.

Working closely with the Salesforce Platform Manager Salesforce Technical Solution Designers Tech Leads Data Cloud specialists developers and key business stakeholders you will help design build and optimise AI-powered solutions and Salesforce AI agents that improve operational efficiency customer experiences and service outcomes.

This role combines Salesforce development expertise with emerging AI technologies Agentforce capabilities automation and intelligent customer engagement solutions. The successful candidate will help shape and evolve our Salesforce AI strategy by collaborating with technical and business teams to define refine and implement impactful use cases for Salesforce AI agents and intelligent workflows.

The role is internally focused supporting Collinson teams and operational processes while ultimately enabling better outcomes for our clients and customers globally.

Key Responsibilities

Salesforce Agentforce & AI Development: Design develop configure and optimise Salesforce Agentforce solutions AI-powered workflows and intelligent automation capabilities within the Salesforce platform.

Salesforce Development: Develop scalable and maintainable Salesforce solutions using Apex Lightning Web Components (LWC) Salesforce Flows SOQL APIs and platform technologies.

AI & Intelligent Automation: Contribute towards the development of AI-driven customer service and membership solutions leveraging Salesforce AI capabilities Einstein Agentforce and Data Cloud integrations.

User Case Definition & Collaboration: Work closely with key business stakeholders to identify define refine and prioritise AI and Agentforce use cases aligned with business objectives and operational needs.

Cross-Functional Collaboration: Collaborate closely with Data Cloud specialists Salesforce Technical Solution Designers Tech Leads architects and other developers within the Salesforce Centre of Excellence (CoE).

Solution design: Support the continued evolution of Salesforce AI capabilities by contributing to scalable secure and maintainable solution designs aligned with Salesforce best practices enterprise architecture standards governance and AI frameworks.

Integration & Data Management: Support integrations between Salesforce Data Cloud AI services and external platforms ensuring data consistency security and performance.

Testing & Quality Assurance: Develop and support testing strategies including unit testing integration testing and user acceptance testing to ensure high-quality solution delivery.

Performance Optimisation & Monitoring: Monitor and optimise Salesforce platform and AI solution performance ensuring operational reliability scalability and efficiency.

Continuous Learning & Innovation: Stay current with Salesforce AI Agentforce Einstein Data Cloud and emerging AI technologies. Contribute ideas and innovation opportunities that enhance customer and operational experiences.

Knowledge skills and experience required

Required:

4 years of experience in Salesforce development roles.

Strong hands-on experience with Apex Lightning Web Components (LWC)

Salesforce Flows SOQL/SOSL APIs and Salesforce platform development.

Experience working with Salesforce CRM platforms including Service Cloud and Sales Cloud.

Knowledge and experience in Salesforce Agentforce development and configuration Salesforce AI capabilities Einstein and intelligent automation solutions.

Understanding of AI concepts conversational AI automation workflows and customer service technologies.

Experience working collaboratively with business stakeholders to define and refine technical requirements and user cases.

Experience with Salesforce integrations REST/SOAP APIs and data-driven solutions.

Knowledge of Salesforce security models data governance and platform best practices.

Experience with CI/CD tooling source control Salesforce DX and DevOps practices.

Strong analytical troubleshooting and problem-solving skills.

Excellent communication collaboration and stakeholder management skills.

Ability to manage multiple priorities in a fast-paced delivery environment.

Salesforce Platform Developer I certification or equivalent practical experience.

Salesforce Certified Agentforce Specialist or equivalent practical experience.

Preferred:

Experience with Salesforce Agentforce development and configuration.

Experience with Salesforce Data Cloud.

Knowledge of Salesforce Einstein AI capabilities.

Experience with customer service or membership platform solutions.

Familiarity with prompt engineering AI orchestration or conversational AI concepts.

Salesforce Administrator certification.

Familiarity with Agile and Scrum methodologies.

Experience working within a Centre of Excellence (CoE) environment.

Additional Salesforce certifications are advantageous.

Experience with other AI technologies machine learning concepts or enterprise AI platforms is desirable.

Personal specification

Strong problem-solving mindset with a proactive and analytical approach to challenges.

Passionate about building secure scalable and well-governed Salesforce and Agentforce solutions that deliver business value.

Comfortable engaging with both technical and non-technical stakeholders to understand requirements and communicate technical concepts clearly.

Committed to writing clean maintainable code and continuously improving development practices.

Highly organised with excellent time management and the ability to manage competing priorities.

Collaborative team player who thrives in Agile cross-functional environments.

Curious and adaptable with a passion for learning new Salesforce capabilities AI technologies and industry best practices.

Takes ownership of their work demonstrating accountability attention to detail and a commitment to quality.

Considers security compliance governance and long-term maintainability when designing and developing solutions.

Strong communicator who can explain complex technical concepts in a clear and accessible way.