Paid Media Manager (MetaGoogle Strategy) [CG]

Paid Media Manager (Meta & Google Ads)

Location: Remote (South Africa or Latin America)

Employment Type: Full-Time Independent Contractor (ICA)

Schedule: Fixed hours 9:00 AM 6:00 PM U.S. Eastern Time (EST/EDT) Monday Friday

Compensation: $1800 $2500 USD / month (commensurate with regional experience and track record)

Reports To: Chief Executive Officer

Our client is an established high-growth direct-to-consumer (DTC) e-commerce brand recognized for its distinctive design aesthetic passionate customer community and strong digital presence.

The brand is transitioning its paid acquisition in-house to drive higher agility sharper creative testing and tighter performance control. They are seeking a data-driven hands-on Paid Media Manager to take end-to-end operational ownership of their multi-channel advertising accounts across Meta and Google Ads.

This is an execution-heavy high-visibility role. While executive leadership provides macro-level growth targets and commercial priorities the Paid Media Manager owns the daily levers: campaign builds bid strategies audience segmentation budget pacing creative performance tracking and rapid experimentation.

This is not a passive coordinator or task-taker position. The ideal candidate brings a well-formed point of view challenges assumptions with clean data and actively surfaces optimization opportunities rather than waiting for top-down instructions.

The Paid Media Manager will lead daily campaign operations media buying testing roadmaps and attribution analysis across the brands digital advertising portfolio.

Approximately 6570% of the role focuses on direct account management campaign builds bidding adjustments feed maintenance and creative testing. The remaining 3035% centers on cross-functional alignment with creative leads performance reporting data attribution and collaborative growth strategy with the CEO.

The ideal candidate has managed mid-to-large monthly ad spend for DTC brands understands modern attribution modeling and thrives in a fast-paced environment where creative fatigue is met with disciplined structured iteration.

Day-to-Day Campaign Operations & Account Hygiene (40%)

• Own daily execution and optimization across Meta Ads Manager and Google Ads (Search Performance Max Shopping and YouTube).

• Actively manage daily and monthly budget pacing bid strategies and audience segmentation to maintain efficient blended ROAS and target Customer Acquisition Cost (CAC).

• Ensure rigorous technical account hygiene: verify Meta Pixel and Conversions API (CAPI) events Google Tag Manager tracking UTM taxonomy catalog feeds and dynamic product ad configurations.

• Monitor live campaigns daily to immediately resolve platform disapprovals budget anomalies delivery stalls or performance dips.

Structured Testing & Creative Strategy (25%)

• Design execute and analyze structured creative and audience testing sprints with defined hypotheses and measurable success criteria.

• Collaborate closely with internal creative and marketing leads to review asset performance identify creative fatigue early and brief high-priority asset variations (hooks angles visual pacing).

• Proactively suggest account restructures novel bidding strategies and channel expansion opportunities backed by quantitative performance data.

• Stay ahead of major ad platform updates algorithm shifts and emerging targeting methodologies.

Attribution Reporting & Analysis (20%)

• Deliver clear weekly and monthly performance reports covering spend efficiency blended ROAS first-time customer CAC MER and channel contribution trends.

• Tie campaign performance directly to commercial e-commerce context (promotional calendars inventory velocity and product-page conversion rates).

• Conduct root-cause analysis on underperforming campaigns and present data-backed corrective action plans.

• Leverage modern attribution platforms to evaluate multi-touch user journeys and optimize cross-channel budget allocation.

Cross-Functional Collaboration & Marketing Operations (15%)

• Maintain close daily operational communication with the CEO on target spend growth milestones and commercial priorities.

• Coordinate with marketing operations to ensure paid campaigns align seamlessly with on-site promotional offers email/SMS drops and inventory levels.

• Support ongoing workflow documentation naming conventions and standard operating procedures (SOPs) for the internal media buying desk.

• Integrate approved AI tools into reporting workflows ad copy generation and data synthesis to increase analysis velocity.

• 35 years of hands-on experience managing performance-driven Meta and Google advertising accounts for DTC / consumer e-commerce brands.

• Demonstrated Budget Ownership: Proven track record of managing substantial monthly ad spend with direct responsibility for ROAS and revenue efficiency.

• Technical Tracking & Attribution Fluency: Deep understanding of GA4 Google Tag Manager Conversions API (CAPI) UTM parameters and modern DTC attribution platforms (e.g. Triple Whale Northbeam or comparable tools).

• Creative Testing Acumen: Strong familiarity with direct-response creative frameworks hook rates hold rates and rapid iteration workflows.

• Flawless English Communication: High-caliber written and spoken English comfortable engaging in real-time technical debates and strategic discussions with executive leadership.

• Time Zone Alignment: Must be able to work fixed non-negotiable hours of 9:00 AM 6:00 PM Eastern Time (EST/EDT) Monday through Friday with a reliable high-speed internet connection and power backup.

• Meta Ads Manager & Google Ads Manager (Advanced)

• E-commerce Platforms: Shopify & Shopify Apps

• Attribution & Analytics: Triple Whale Northbeam Google Analytics 4 (GA4)

• Feed Management: Google Merchant Center & Meta Catalog Manager

• Collaboration: Google Workspace Slack Notion / ClickUp / Asana

• Bonus: Experience with TikTok Ads Pinterest Ads or Amazon Advertising

• High Ownership & Initiative: Operates proactively; solves problems before they become executive escalations.

• Analytical & Critical Thinker: Looks beyond top-line platform metrics to understand blended e-commerce economics.

• Confident & Respectful Communicator: Comfortable challenging executive direction when supported by objective data.

• Meticulous Eye for Detail: Zero tolerance for broken tracking sloppy naming conventions or unmonitored budget pacing.

• Agile & Adaptable: Thrives in an evolving e-commerce environment with changing creative and promotional priorities.

By transitioning paid acquisition in-house our client is establishing a dedicated high-agility performance marketing engine.

As the Paid Media Manager you will not just run ads; you will directly influence how marketing dollars are deployed build a robust creative testing pipeline and partner with executive leadership to scale a beloved consumer brand efficiently.