Programmatic Manager

Were looking for a Programmatic Manager / Paid Display Manager to join our growing team based in our Singapore office and looking after markets within the Asia region. This role is a unique opportunity to join a team who have been testing and learning while working closely with different ad platforms to help millions discover our app and web products and save money using Wise. 

Youll be part of a global Paid Display team consisting of 9 members based in Tallinn and London. While youll report into Tallinn and collaborate closely with the wider team youll need to be comfortable operating with a high degree of empowerment and taking ownership of your markets day-to-day. Its a challenge and a steep learning curve but youll have the support of a strong friendly and committed team.

So whats the role

This is an all-round hands-on performance marketing role youll be building scaling and executing programmatic campaigns using your strategic data analytics and creative skills to efficiently optimise multiple accounts and drive growth globally. 

• Owning regional programmatic display and video campaign performance in line
  with growth goals.

• Contribute to the successful delivery of programmatic CTV campaigns by managing activation monitoring performance and providing regular reporting.

• Evaluating creative performance and working with our Creative team to produce best-in-class display and video ad content to get the Wise story out there

• We are constantly striving to improve campaign efficiency  and you will have the opportunity to own the A/B testing process across landing pages creatives ad copy and more. 

• Creation and maintenance of reporting dashboards and weekly/monthly reports along with contributing to wider team-based plans presentations and updates.

• Making full use of automation solutions available implementing processes and practices that maximise operational efficiencies whilst identifying opportunities for process improvement and providing recommendations.

• Working closely with analysts to spot issues with data as well as opportunities to improve campaign performance 

• Working with other Performance Marketing channels to share insights and learnings to help maximise performance of campaigns and potentially uncover new opportunities.

Qualifications :

What are we looking for

• Have at least 4-5 years of experience running large successful direct response programmatic video display and CTV campaigns for a fast-growing business or agency within Asia. Any experience with creative asset making is a bonus.

• A strong sense of ownership youll be the only member in Singapore so you need to be comfortable making decisions solving problems independently and execute freely with the goal of improving performance in your region(s).

• Team player with a drive to help other people and impart their wisdom to strengthen the team even when collaborating remotely.

• Put the customer first always. Its pointless to run programmatic advertising unless you understand how youre helping the end user.

• Have a strong analytical mindset. This means being very comfortable and confident in gathering actionable insights from data.

• You are passionate about digital marketing and know what levers to pull when optimising a campaign against specific KPIs.

• Have experience running app display and/or video ads on Google Ads.

• Have experience running programmatic mobile display and/or video ads on a DSP.

• Are proactive and able to prioritise projects on impact with a low level of supervision.

Additional skills we would value:

• A good understanding of SQL

• Experience with scripts for Google Ads 

• Experience with Looker Tableau Lightdash or a similar data visualisation tool

• Experience in Mobile App Acquisition (e.g. Google App Campaigns Moloko Singular) and YouTube ads

Do note that we will not be able to provide visa sponsorships for this role.

Additional Information :

For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit .

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Remote Work :

No

Employment Type :

Full-time