Campaign Manager, AWS Marketing Event Demand Generation

Are you energized by the idea of driving event marketing campaigns that reach hundreds of thousands of cloud and AI builders The AWS Event Demand Generation team is looking for an experienced demand generation manager to lead marketing campaigns for events such as AWS Summits our flagship global event series.

In this role you will drive the marketing engine from strategy through execution including audience growth and acquisition messaging and positioning campaigns and promotions cross-organizational alignment and enablement and analysis and optimization.

The ideal candidate will have deep experience in event marketing proven expertise in developing and overseeing growth strategies crafting messaging and driving alignment across marketing. Experience operating in a global organization preferred. Excellent communication skills are a requirement as well as the ability to analyze results adapt quickly based on performance and clearly articulate results to senior leadership.

Key job responsibilities
This role owns end-to-end demand generation for AWS global events. Core responsibilities include:

- Managing integrated demand gen planning strategy and execution for multi-channel event campaigns
- Orchestrating cross-functional marketing teams to drive campaign execution and delivery
- Driving audience growth and improving customer engagement for our global events
- Monitoring real-time performance analyzing registration/ attendance trends and channel metrics and making data-driven optimization decisions
- Partnering with regional marketing teams to align demand generation messaging and positioning with local customer needs
- Communicating results to leadership and stakeholders

A day in the life
Your morning starts with a team stand-up where you surface risks and align priorities across your active campaigns. From there youre reviewing registration dashboards providing feedback on creative assets and jumping on calls with channel partners to optimize tactics and audiences. You might spend the afternoon analyzing A/B test results adjusting your channel mix based on performance data or collaborating with event and field marketing teams on messaging for an upcoming milestone. No two days look the same but every day youre driving measurable impact toward event goals and customer experiences.

About the team
Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.

Inclusive Team Culture
Here at AWS its in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

- 4 years of professional non-internship marketing experience
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to drive improvements
- Experience using Microsoft Excel to manipulate and analyze data

- Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email web analytics and CRM (Marketo Tableau Salesforce etc.) for targeting segmentation reporting for demand generation

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.