Account Based Marketing Manager

• Partner with Sales toidentifyandalignonpriority accounts for ABM execution including accountobjectives growth opportunities whitespace and stakeholder priorities.

• Develop account-specific ABM plans for 1:1 and1: fewcampaigns aligned to sales motions customer needs business outcomes and revenue goals.

• Request and use account insights to understand customer priorities install base buying committee competitive landscape propensity signals engagement history and opportunity areas.

• Facilitate account planning and strategy discussions with Sales the ABMCoE agencies and cross-functional partners.

• Translate account strategy into clear campaign briefs messaging direction value propositions plays and activation plans.

• Use modular content and campaign frameworks to create personalized assets including account POVs executive briefs emails landing pages event invitations digital ads direct mail and sales enablement materials.

• Orchestrate multi-channel ABM activation across digital paid media LinkedIn email executive engagement events webinars direct mail and sales outreach.

• Ensure Sales is enabled with the right messaging content engagement signals and next-best actions for target accounts.

• Track account engagement buying committee reach campaign performance opportunitymovement pipeline influence and sales feedback.

• Partner with Marketing Operations and Insights teams to ensure campaigns are properly built tagged measured and reported.

• ContinuouslyoptimizeABM programs based on performance data customer signals sales feedback and regional learnings.

• Capture best practices successful plays customer examples and campaign learnings that can be shared and scaled across regions.

Key Deliverables

• Priority account ABM plans

• Account insights requests and briefing inputs

• Sales and Marketing account strategy alignment

• 1:1 and 1: Fewcampaign briefs

• Personalized value propositions and messaging frameworks

• Campaign activation plans and timelines

• Modular asset requests and agency briefs

• Sales enablement materials and next-best-action guidance

• Account engagement and performance reporting

• Post-campaign learnings and optimization recommendations

• Four-year or Graduate Degree in Marketing Business Administration or any other related discipline or commensurate work experience or demonstrated competence.10 years of experience in B2B marketing account-based marketing field marketing demand generation enterprise marketing or sales-aligned campaign execution.

• Experience developing and executing targeted campaigns for enterprise or strategic accounts.

• Strong understanding of ABM motions including 1:1 1 and account-cluster-based marketing.

• Proven ability to partner closely with Sales and translate account priorities into actionable marketing plans.

• Experience working with cross-functional teams including Sales Product or Portfolio Marketing Marketing Operations Analytics Agencies and Regional Marketing.

• Strong campaign management skills including briefing planning asset development execution measurement and optimization.

• Ability to interpret account insights engagement signals customer priorities and sales feedback.

• Strong communication storytelling stakeholder management and project management skills.

• Ability to manage multiple accounts campaigns timelines and stakeholders in a matrixed environment.