Sales Manager F&B Specialty Coffee

Sales Manager F&B / Specialty Coffee

Location: Riyadh Saudi Arabia
Employment Type: Full-Time

Job Overview

We are looking for an experienced Sales Manager with a strong background in the F&B industry preferably within the specialty coffee or café sector. The ideal candidate should have a strong network in the Saudi market proven B2B sales experience and the ability to develop new business opportunities and grow existing accounts.

Key Responsibilities

• Develop and execute sales strategies to achieve revenue and business growth targets.

• Identify and acquire new B2B clients and business opportunities across the Saudi market.

• Build and maintain strong relationships with corporate clients hotels restaurants cafés offices retailers and other F&B businesses.

• Develop partnerships and commercial opportunities within the specialty coffee and F&B sector.

• Manage the complete sales cycle from lead generation to negotiation closing and account management.

• Prepare proposals quotations presentations and commercial agreements.

• Maintain a strong sales pipeline and provide regular sales forecasts and reports.

• Identify market trends customer needs and competitor activities.

• Strengthen relationships with existing clients and identify opportunities for upselling and business expansion.

• Coordinate with Operations Marketing and other internal teams to ensure smooth service delivery.

• Represent the company at exhibitions networking events industry meetings and business functions.

Requirements

• Bachelors degree in Business Administration Marketing Hospitality or a related field.

• 58 years of sales experience within the F&B industry in Saudi Arabia.

• Strong preference for candidates with experience in specialty coffee cafés restaurants or F&B brands.

• Established network and strong connections within the Saudi F&B market.

• Proven track record in B2B sales business development and achieving sales targets.

• Strong understanding of the Saudi F&B market and customer landscape.

• Excellent communication presentation negotiation and relationship-building skills.

• Strong commercial and business development mindset.

• Proficiency in Microsoft Office and CRM systems.

• Fluent English is required; Arabic is an advantage.

• Valid Saudi driving license is preferred.

Key Skills

• F&B Sales & Business Development

• B2B & Corporate Sales

• Specialty Coffee / Café Industry

• Saudi Market Network

• Client Relationship Management

• New Business Acquisition

• Negotiation & Closing

• Key Account Management

• Sales Strategy & Target Achievement

• Market Development