Content Creator
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Job Summary
POSITION SUMMARY
The Content Creator plays a crucial role in the marketing department of an organization. They are responsible for producing highquality content across various platforms such as websites social media blogs and email newsletters. The content creator is responsible for conceptualizing writing and editing content to engage the target audience and drive brand awareness.
Manage the daytoday activities for social media channels. Establish longrange objectives and specify the strategies and actions to achieve them. Manage active and engaged communities around a defined topic or topics by managing longlead editorial calendars monitoring online conversations. Participate in online conversations to build brand visibility customer satisfaction and marketing/ecommerce support. Establish a positive online presence for the hotel(s) by integrating propertyspecific and brand messaging in a compelling and valuable way for participants. Provide measurement of the impact of online presence to the hotels overall business.
Content Creation: Develop original content that aligns with the companys brand voice and objectives. Create compelling copy for blog posts articles social media captions website landing pages and email newsletters.
Research: Conduct thorough research on industry trends target audience preferences and competitor analysis to inform content creation. Stay updated with the latest news events and developments in the industry.
Collaboration: Work closely with marketing teams designers and other stakeholders to develop and execute content strategies. Contribute to brainstorming sessions and provide creative input for content campaigns.
Content Distribution: Utilize various channels to distribute and promote content including social media platforms email marketing and content syndication. Monitor and analyze the performance of content and make datadriven decisions.
Content Editing: Review and edit content to ensure accuracy clarity and consistency. Coordinate with team members for feedback and revisions.
Quality Assurance: Adhere to brand guidelines editorial standards and SEO best practices. Conduct regular audits to ensure content is highquality engaging and aligns with the companys values.
Content Strategy: Develop and implement a content calendar ensuring content is created and distributed consistently. Monitor and analyze content performance and make datadriven recommendations for improvement.
Marriott International is an equal opportunity believe in hiring a diverse workforce and sustaining an inclusive peoplefirst are committed to nondiscrimination onanyprotectedbasis such as disability and veteran status or any other basis covered under applicable law.
Key Skills
- Compliance Management
- Information Management
- Proofreading
- Social Intelligence
- Content Quality
- Factual Information
- Video Packages
- Conduct Interviews
- Records Management
- Creative Content
- Editorials
- News Stories
- Newsgathering
- Content Reviews
About Company
At Marriott, we never stop searching for inventive ways to serve our customers, provide opportunities for our associates, and grow our business. The company that began as a nine-seat A&W root beer stand is recognized today as a top employer and for its superior business operations, wh ... View more
