Digital Graphic Designer
Job Summary
We are looking for talented people who share our interests and values. Do you focus on the essential and do what you say Do you try to make things simple and dare to be original in what you say and do Are you willing to get your hands dirty and go the extra mile to get the job done
We are looking for a creative skilled and AI-savvy Graphic Designer to join our Digital Team.
The role and your mission:
At Salt were on a mission to transform Digital and to do so we are looking for a creative technical and versatile Graphic Designer. If you have a creative vision are fast in execution have a strong visual judgement and the ability to handle multiple projects simultaneously you need to join our team! Were especially keen to hear from candidates who are genuinely curious about AI and how its reshaping the creative process from ideation to final execution and who are always looking to experiment with new tools to design faster smarter and more creatively.
In this role you will be responsible for designing intuitive engaging and visually stunning digital experiences that meet customer needs while driving digital sales. You will developing visual campaigns adaptations and creative concepts for Salt and its sub-brands. For this mission we are looking for a team member that is innovative energetic and has deep expertise in Figma as well as AI tools such as Magnific Runway and ChatGPT. In addition to campaign work you will occasionally contribute to web-related visual resources so knowledge of UX/UI and digital design focused on user experience is highly valued.
You will be part of the Digital Team and you will collaborate closely (and daily!) with cross-functional teams especially with Digital Marketing Communications and Product Management.
Your work:
Drive and contribute to the mission of the Digital team to increase online sales
Drive AI transformation within the Digital Teams graphic design practice testing and rolling out new AI features and tools that improve design quality speed up concept development and reduce time to market
Design visual concepts for digital campaigns for Salt and its sub-brands GoMo Lidl Connect Post Mobile using AI tools such as ChatGPT Magnific etc.
Adapt & execute the overall campaign concept for all performance marketing channels (e.g. Google Meta) and digital partners optimizing visuals according to each platforms technical specifications and safe zones
Adapt and resize materials for different formats and channels (social media display video etc.)
Develop short animations or motion graphics for campaigns using AI tools such as Runway
Participate in creative ideation and concept development processes aligning with multiple stakeholders across the commercial unit: Marketing Communications Digital Sales Product Management
Create web assets such as icons illustrations or UI elements
Collaborate with the eCommerce Team on UX/UI design tasks contributing both aesthetic and functional insights
Use Artificial Intelligence (AI) tools to enhance workflow and visual quality such as ChatGPT or Runway
Continuously explore test and champion new AI design tools and workflows bringing fresh ideas on how AI can improve creative quality speed and consistency across the team
What you bring:
Proven experience in digital graphic design
Proficiency in Adobe Creative Suite (Photoshop Illustrator After Effects etc.) and advanced skills in Figma
Proficiency with generic AI tools (ChatGPT) and AI tools applied to design (Adobe Firefly Magnific Runway ChatGPT etc.) proven record of using them for your work
Genuine curiosity about AI and its evolving role in design comfortable picking up new AI tools quickly and adapting your workflow as the landscape changes
Solid prompt-writing skills for AI image video and copy generation tools with an eye for refining outputs into production-ready assets
Knowledge of motion design or animation
Understanding of UX/UI design and responsive web design
Experience creating iconography illustrations and digital visual assets
Strong understanding of digital formats safe zones and visual best practices across different platforms and channels
Strong grasp of branding composition and visual storytelling
Strong visual judgement and the ability to distil complex briefs messages and ideas into simple engaging and impactful visual concepts
Ability to translate campaign briefs into strong visual ideas using a combination of AI tools and traditional design workflows
Ability to adapt creative concepts across different digital channels and formats ensuring visual consistency while respecting each platforms specifications and safe zones
Ability to work efficiently independently and with great attention to detail
Ability to manage multiple projects and meet deadlines in a fast-paced setting.
Accessibility knowledge.
Excellent organization and time management skills even under tight deadlines
The ability to stay structured and organized while working creatively
Good communication and teamwork skills in a collaborative environment
Fluency in English
What we offer:
A chance to make a significant impact on Salts digital transformation journey
The opportunity to work on creative projects with well-known brands
An exciting and dynamic environment with a unique start-up corporate culture where proactivity and personal commitment are highly valued
Work in an amazing & fun multi-cultural team with the freedom to propose ideas experiment with new tools and grow with the team
A genuinely AI-forward team culture where youll have the space and support to test emerging AI design tools and help shape how AI is used across the Digital Team
Ability to change & challenge the status quo and see the impact of your work fast
Opportunities for professional growth and continuous learning.
Competitive salary and benefits package.
Flexible home office policy
Have we sparked your interest Then we definitely would like to get to know you. Please apply to us online (we only consider online applications).