Head of GrowthTT
Job Summary
Were looking for a Head of Growth to own the full Polish P&L of a leading online travel company and drive commercial results across every acquisition channel. Youll be responsible for growing bookings and revenue through SEM/PPC SEO paid social and partnerships with real budget and the autonomy to decide where it goes. This is a performance-driven role: success is measured in revenue CAC and payback not impressions or brand awareness. Youll set the growth strategy and also stay hands-on running campaigns and shipping work alongside a small marketing team. A deep native understanding of Polish consumers and how they make high-consideration purchases like travel is central to the role. Its a great fit for an executional growth leader who enjoys startup-style pace and wants direct ownership of commercial outcomes.
Details:
Schedule: Full time
Location: Remote (Poland)
Start: ASAP
Duration: Long-term
English: Fluent
Polish: Native
Type of collaboration: B2B Contract
About the project: The company is one of the leading online travel agencies in Poland with 18 years in the market and a strong recognizable position with Polish travelers. It offers a popular mobile app and a set of competitive AI-powered tools that help customers find and book trips. Travel is a high-consideration low-frequency purchase so understanding trust longer decision cycles and local consumer behavior is key to growth. The business is now focused on winning more market share in Poland through smarter more efficient acquisition. The marketing team is small and hands-on so the Head of Growth will have a direct effect on results. This is a chance to lead growth for an established brand while working with the speed and ownership of a startup.
You have:
- Native Polish and current residence in Poland
- A verifiable track record of growing a company or brand in the Polish market backed by specific revenue or booking metrics
- Direct ownership of a growth P&L and performance marketing budgets across SEM/PPC SEO and paid social
- A performance mindset: you think in CAC payback and revenue rather than reach or impressions
- Experience managing and developing a marketing team
- A hands-on approach: you still build launch and optimize campaigns yourself not only manage stakeholders
- Experience with partnerships as an acquisition channel
- Fluent English
- Nice to have: background in OTA travel marketplaces fintech or other high-consideration low-frequency industries
- Nice to have: experience scaling growth in a startup or scale-up environment
- Nice to have: experience working in or alongside an international company operating in Poland
What to do:
- Own the full Polish P&L and be accountable for bookings revenue and acquisition efficiency
- Build and execute the growth strategy across SEM/PPC SEO paid social partnerships and other channels
- Manage and allocate performance marketing budgets based on CAC payback and revenue data
- Identify test and scale new acquisition channels and cut or rebuild ones that underperform
- Adapt campaigns and messaging to Polish consumer behavior trust drivers and long travel decision cycles
- Lead coach and develop a small marketing team while staying hands-on with execution
- Work with product and data teams to improve conversion across the website and mobile app
- Track market and competitor activity to find opportunities to grow market share