Thought Leadership

Location: Onsite/Hybrid (as applicable)
Department: Marketing / Brand Audience & Product
Employment Type: Full-Time

We are seeking experienced Thought Leadership professionals to support the development and execution of high-impact content strategies that position Optum Rx as a trusted industry leader. These roles will be responsible for creating managing and optimizing thought leadership content across B2B B2C and provider audiences while collaborating with cross-functional teams to drive engagement brand awareness and business growth.

Depending on experience and qualifications candidates may be considered for either the Channel Lead Thought Leadership (Grade 29) or Channel Specialist Thought Leadership (Grade 27) position.

• Develop and execute thought leadership content strategies aligned with business and brand objectives.
• Create and manage content assets such as white papers executive point-of-view articles webinars videos blogs reports and industry insights.
• Collaborate with marketing product analytics creative teams and subject matter experts to develop compelling and audience-focused content.
• Manage editorial calendars content workflows approvals and publication schedules to ensure timely delivery.
• Ensure all content meets brand standards accessibility requirements and applicable compliance and regulatory guidelines.
• Support webinar production video development industry events and thought leadership forums.
• Utilize AI-powered tools and technologies to improve content creation personalization optimization and workflow efficiency.
• Monitor content performance metrics including engagement downloads views leads and audience interactions and provide recommendations for continuous improvement.
• Maintain content repositories governance processes and editorial standards to ensure consistency and quality.
• Identify emerging healthcare and industry trends and translate insights into relevant thought leadership initiatives.

• Bachelors degree in Marketing Communications Journalism Business Healthcare Administration or a related field; advanced degree preferred.
• 810 years of experience in content strategy thought leadership B2B marketing content marketing or related fields.
• Proven experience leading the development of executive-level content and complex thought leadership programs.
• Strong understanding of healthcare industry trends and market dynamics.
• Experience leveraging AI-powered content tools marketing automation platforms and analytics solutions.
• Excellent leadership stakeholder management communication and editorial skills.

• Bachelors degree in Marketing Communications Journalism Public Relations Business or a related field.
• 35 years of experience in content development marketing communications content marketing or thought leadership programs.
• Strong writing editing proofreading and project coordination skills.
• Experience working with content management systems webinar platforms and digital content tools.
• Familiarity with AI-enabled content creation and optimization tools is preferred.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

• Strong content strategy and storytelling capabilities.
• Experience creating content for executive professional healthcare or B2B audiences.
• Knowledge of digital marketing audience engagement and demand generation principles.
• Strong analytical mindset with the ability to interpret performance data and optimize content strategies.
• Excellent collaboration and cross-functional partnership skills.