Performance Advertising Specialist 20648

Our client is a growth-focused digital marketing consultancy that helps businesses accelerate revenue through data-driven marketing strategies and measurable advertising performance. By combining business strategy with digital marketing expertise they partner with clients to maximize return on investment acquire and retain customers and scale profitable growth.

They are seeking aPerformance Advertising Specialistto support the execution optimization and scaling of paid advertising campaigns across multiple client accounts.

The Performance Advertising Specialist will be responsible for executing managing and optimizing paid advertising campaigns while collaborating with internal teams to improve creative performance and drive measurable business results for clients.

This role is ideal for someone who combines strong technical campaign management skills with a creative mindset. The successful candidate will build campaigns monitor performance analyze creative effectiveness contribute new advertising ideas and provide meaningful reporting that helps clients understand campaign outcomes.

The ideal candidate is highly detail-oriented analytical proactive and passionate about performance marketing.

• Build and launch paid advertising campaigns across multiple digital advertising platforms

• Implement campaign assets including copy creative targeting and landing page links

• Ensure campaigns are launched accurately and on schedule

• Coordinate campaign launches and implementation timelines with internal teams and clients

• Refresh campaign creatives and assets as needed

• Maintain campaign organization and documentation across client accounts

• Review creative performance and identify opportunities for improvement

• Analyze advertising trends and emerging content formats

• Recommend new creative angles messaging hooks and testing opportunities

• Collaborate with internal teams to develop advertising strategies aligned with client goals

• Assist in creating creative briefs for designers and content creators

• Identify gaps in current creative assets and recommend new concepts to improve campaign performance

• Monitor campaign performance on an ongoing basis

• Identify optimization opportunities across targeting bidding creative and campaign structure

• Recommend improvements to increase conversions and overall campaign effectiveness

• Communicate campaign performance updates and optimization recommendations to internal teams

• Support conversion rate optimization initiatives across client advertising funnels and websites

• Review campaign performance weekly to identify trends and optimization opportunities

• Prepare monthly client performance reports

• Explain the reasoning behind campaign performance using clear data-driven insights

• Export and organize campaign data for reporting dashboards

• Support implementation and validation of tracking through Google Analytics and Google Tag Manager

• Maintain accurate campaign documentation and reporting records

• 25 years of experience managing paid digital advertising campaigns

• Hands-on experience with performance marketing platforms such as:

  • Google Ads

  • Meta Ads (Facebook & Instagram)

  • LinkedIn Ads

  • Other paid advertising platforms

• Strong understanding of campaign optimization and digital marketing best practices

• Experience analyzing campaign performance and making data-driven recommendations

• Strong understanding of advertising creative messaging and audience targeting

• Experience building and launching digital advertising campaigns from start to finish

• Familiarity with Google Analytics and Google Tag Manager

• Strong analytical and problem-solving skills

• Excellent written and verbal English communication skills

• Exceptional attention to detail and organizational skills

• Ability to manage multiple campaigns simultaneously while meeting deadlines

• Experience working within a digital marketing agency or consulting environment

• Experience developing creative testing strategies

• Familiarity with conversion rate optimization (CRO)

• Experience creating reporting dashboards

• Knowledge of attribution models and marketing analytics

• Experience collaborating with designers and creative teams

• Understanding of landing page optimization and customer journey analysis

Experience with the following is highly preferred:

• Google Ads

• Meta Ads Manager

• Google Analytics

• Google Tag Manager

• Microsoft Excel or Google Sheets

• Marketing reporting platforms

• Performance dashboards

• Project management and collaboration tools

• Fully remote position

• Full-time

• MondayFriday

• 9:00 AM5:00 PM EST

• Performance-focused role supporting multiple client advertising accounts

• Collaborative environment with opportunities to contribute strategically to campaign growth

• Opportunity to manage and optimize paid advertising campaigns for a variety of clients

• Hands-on experience across multiple advertising platforms and industries

• Collaborative team environment focused on measurable business outcomes

• Opportunity to influence creative strategy as well as campaign execution

• Exposure to advanced performance marketing analytics and optimization techniques

• High-impact role with direct influence on client growth and marketing success

• Data-driven marketer who enjoys improving campaign performance

• Detail-oriented professional who thrives in a fast-paced environment

• Creative thinker who understands both analytics and compelling advertising

• Strong communicator capable of translating marketing data into actionable insights

• Proactive problem solver who identifies opportunities before being asked

• Team player who collaborates effectively with creative strategy and client-facing teams

• Organized professional capable of managing multiple priorities simultaneously

• Passionate about digital marketing and continuous learning

• Campaign launch accuracy and timeliness

• Return on ad spend (ROAS) and campaign profitability

• Conversion rate improvements

• Campaign optimization effectiveness

• Client satisfaction with campaign performance

• Quality and timeliness of reporting

• Successful implementation of creative testing initiatives

• Continuous improvement in paid advertising performance across client accounts

Required Experience:

IC