Paid Ads Specialist

Paid Media Specialist

Work hours: US/Australian Business Hours

Role Overview

We are looking for a data-driven creative and proactive Mid-Level Paid Ads Specialist based in the Philippines to manage scale and optimize performance marketing this role you will take ownership of day-to-day paid media execution across Google Meta and secondary performance channels driving customer acquisition and maximizing Return on Ad Spend (ROAS).

With 4 to 6 years of dedicated paid media experience you should be comfortable working independently analyzing performance metrics conducting structured A/B tests and translating numbers into clear growth strategies.

Key Responsibilities

Strategy & Campaign Execution

• Plan build and optimize high-converting paid search (PPC) and paid social campaigns across Google Ads Meta Ads Manager TikTok and LinkedIn.
• Perform daily account audits bid management budget pacing and audience targeting adjustments.
• Develop full-funnel paid strategies tailored to different stages of the customer journey (awareness consideration conversion and retargeting).

Creative Strategy & A/B Testing

• Partner with creative teams (designers and video editors) to brainstorm ad concepts creative hooks and compelling copy.
• Run continuous A/B tests on creative assets ad formats copy landing pages and audience segments to boost conversion rates.
• Stay updated on paid media trends platform updates and competitor activity.

Tracking Analytics & Reporting

• Monitor key performance metrics (CAC ROAS CPA CTR CVR and LTV) to ensure efficiency and profitability.
• Audit and help manage tracking setups using Google Tag Manager GA4 Meta Pixel/Conversions API (CAPI) for accurate data attribution.
• Prepare clear weekly and monthly performance reports and dashboards (e.g. Looker Studio) featuring actionable insights.

What Were Looking For

• Experience: 46 years of hands-on direct experience managing and optimizing paid media budgets.
• Platform Mastery: Strong expertise in Google Ads (Search Display Performance Max YouTube) and Meta Ads Manager.
• Analytical Skills: Intermediate-to-advanced proficiency with GA4 Google Tag Manager (GTM) data attribution models and reporting tools like Looker Studio.
• Communication: Excellent written and spoken English skills to collaborate effectively with distributed teams.
• Work Setup: Demonstrated success working independently in a remote environment with high reliability self-motivation and strong time-management skills.

Nice to Haves

• Experience running ads for international markets (US UK AU or APAC).
• Background in both e-commerce and B2B lead generation.
• Familiarity with alternative ad platforms (Pinterest Reddit Amazon Ads) or programmatic platforms.
• Basic understanding of CRO landing page builders or basic HTML/GTM script implementations.

Required Experience:

IC