Growth & Marketing Operations Manager

This is a remote position.

RESPONSIBILITIES

• Own the end-to-end marketing funnel (acquisition conversion retention) and content engine
  

• Manage and optimize the marketing technology stack (CRM automation tracking reporting)
  

• Design build and refine lead generation campaigns across multiple channels
  

• Act as the primary interface between external marketing agencies and internal business goals ensuring they are accountable for alignment performance and output quality
  

• Ensure content is produced distributed and optimized to support education trust-building and conversion (not just output volume)
  

• Translate business goals into structured marketing campaigns and execution plans
  

• Oversee database growth segmentation and lifecycle communication strategy
  

• Build and maintain reporting dashboards that provide clear visibility on performance
  

• Analyze campaign data and implement ongoing optimization improvements
  

• Ensure alignment between content production marketing messaging and campaign strategy - including a balance with actual product/service delivery
  

• Support webinar funnels content distribution and conversion pathways
  

• Identify gaps inefficiencies or risks in current marketing systems and resolve them
  

• Collaborate closely with Sales and other departments to ensure lead quality client understanding decision quality and lead quality feedback loops
  

SKILLSET & COMPETENCIES

This is a true full-stack role. You are expected to operate across strategy systems execution and analysis

You do not need to be the worlds best at every function but you must be competent enough to build troubleshoot improve and hold others accountable. You need to know when to outsource or when to do things internally.

This role requires someone who is as comfortable inside a CRM or analytics dashboard as they are thinking about messaging content and user experience.

The ability to connect technical execution with human behavior is critical. Core skills include:-

• End-to-end funnel design and optimization
  

• Marketing automation and CRM management (ActiveCampaign or similar)
  

• Data analysis and performance interpretation
  

• Campaign planning and execution across paid and organic channels
  

• Agency management and performance accountability
  

• Copy and messaging understanding (not necessarily writing everything but knowing what works)
  

• Systems thinking and process design
  

• Strong organization and prioritization
  

KNOWLEDGE & EDUCATION

This role requires practical applied experience.

Theory alone is not sufficient. You must have built run or improved real marketing systems and

Campaigns.

You must understand how leads are generated how they move through a funnel what causes

conversion and what breaks performance.

The minimum standard ensures capability. The preferred standard accelerates impact.

Minimum Standard

• 4 - 6 years experience in digital marketing growth or marketing operations
  

• Hands-on experience with CRM and marketing automation platforms
  

• Proven exposure to lead generation and conversion funnels
  

Preferred Standard

• Experience in high-consideration or high-ticket industries (property finance education)
  

• Experience managing paid media (directly or via agencies)
  

• Strong understanding of lifecycle marketing and retention strategies
  

• Formal or practical background in marketing business or analytics