Ecommerce Consumer Engagement Manager

Main Responsibilities

• Develop & manage optimized navigation product categorization & site creative in partnership with the brand and marketing teams.

• Conduct new product uploads category builds product detail maintenance and promotional activities.

• Builds and execute on promotional eMerchandising calendar

• Analyzes data to understand customer shopping behaviours/trends and identify digital customer engagement opportunities

• Collaborates with internal and external stakeholders to improve chat support metrics and ratings and reviews

Major Accountabilities

• Conceptualize category/brand campaign themes creative content and develop ideas on how to promote awareness drive traffic and demand on our brands and products online.

• Lead and monitor on-platform solutions digital shelf metrics and campaign performance and be able to identify insights key learnings solutions/recommendations on how to improve for future implementation.

• Optimize site shopability from the customers point of view by managing category presentation (slotting sortability etc.) and findability through facet and attribute optimization.

• Collaborates with Marketing and Key Accounts Manager to identify promotion cross-sell and up-sell opportunities to increase engagement and conversion Liaison with brand and agency on content toolkits adaptation and deployment to local platforms

• Conduct competitive benchmarking to inform e-merchandising plans

Knowledge Experience and Education:

• Education: Bachelors degree

• Years of experience both overall and any industry-specific experience needed: 3-5 years

• Strategic creative and analytical thinker

• Strong commercial and financial understanding

• Ability to analyze data and problem solve

The base pay for this position is

In specific locations the pay range may vary from the range posted.