Digital Marketing Manager (Pharmaceutical)

Interphil Laboratories Inc.

Interphil is seeking a forward-thinking marketing professional to pioneer and help establish its Consumer & Digital Marketing function driving greater awareness engagement and demand for the companys branded products.

This is an opportunity to shape and develop a growing marketing capability introducing innovative consumer marketing initiatives strengthening digital engagement and building data-driven strategies that translate consumer insights into measurable business growth. The successful candidate will play a key role in developing integrated marketing programs supporting product launches and identifying new opportunities to expand brand presence and market demand.

Beyond traditional marketing execution the role will work closely with Sales Product Management Supply Chain and Operations to connect marketing initiatives with commercial objectives demand forecasts and business performance. The position is ideal for a commercially minded marketer who combines brand-building expertise digital marketing knowledge analytical thinking and cross-functional collaboration.

• Develop and implement integrated consumer and digital marketing strategies to strengthen brand awareness consumer engagement product consideration and demand generation across Interphils branded product portfolio.

• Identify opportunities to leverage digital platforms content social media online campaigns and other consumer touchpoints to increase product visibility and market reach.

• Translate consumer insights market trends and competitive intelligence into actionable marketing strategies and initiatives.

• Establish relevant marketing performance indicators and monitor campaign effectiveness consumer engagement and contribution to business growth.

• Lead the planning and execution of consumer marketing campaigns promotional programs product activations and other demand generation initiatives.

• Collaborate with Sales and relevant commercial teams to align marketing activities with business priorities channel opportunities and revenue objectives.

• Identify opportunities for product development portfolio expansion new product launches and market growth in collaboration with internal stakeholders.

• Support the development of product positioning messaging and marketing materials that communicate product value and resonate with target consumers.

• Evaluate campaign results and recommend improvements to maximize marketing effectiveness and return on investment.

• Work with Sales and Marketing teams to develop demand assumptions and forecasts based on market trends historical sales performance promotional activities and planned product initiatives.

• Monitor actual sales and demand against forecasts identify significant variances and recommend appropriate corrective actions.

• Provide marketing inputs for monthly demand reviews and Sales and Operations Planning (S&OP) discussions.

• Collaborate with Supply Chain Purchasing and Manufacturing to align marketing plans promotional activities and product launches with inventory availability and operational capacity.

• Support the development of product-level demand plans for new products new markets and major marketing campaigns.

• Serve as a key coordination point between Marketing Sales Supply Chain Manufacturing and other relevant departments to ensure alignment between consumer demand initiatives and business operations.

• Communicate upcoming campaigns product launches promotional plans and anticipated demand changes to relevant stakeholders.

• Contribute to discussions on product availability inventory requirements customer service objectives and potential supply-demand constraints.

• Establish effective reporting tools and communication processes to support marketing performance monitoring and commercial planning.

• Help establish the processes tools and performance measures needed to build a more structured and data-driven Consumer & Digital Marketing function.

• Identify opportunities to introduce new digital marketing approaches improve campaign planning and strengthen the use of consumer and sales data in decision-making.

• Develop recommendations for improving marketing effectiveness cross-functional coordination and demand generation processes.

• Support the continuous improvement of marketing workflows reporting practices and planning methodologies as the function evolves.

Education

• Bachelors degree in Marketing Business Administration Communications or a related field.

Experience

• At least 5 years of relevant experience in brand management consumer marketing digital marketing integrated marketing communications or demand generation.

• Experience in FMCG pharmaceutical products consumer healthcare food cosmetics personal care or other consumer-oriented industries is preferred.

• Demonstrated experience developing and executing marketing campaigns product launches brand initiatives or digital marketing programs.

• Exposure to sales forecasting commercial planning product portfolio management or cross-functional coordination with Supply Chain and Operations is an advantage.

• Experience helping establish new marketing initiatives processes or capabilities is desirable.

Skills & Competencies

• Strong understanding of consumer marketing brand development and digital marketing channels.

• Ability to translate consumer insights and business data into actionable marketing strategies.

• Strong analytical skills including campaign performance evaluation sales analysis and basic forecasting.

• Commercial acumen with an understanding of revenue growth profitability and marketing budget management.

• Excellent communication presentation project management and stakeholder coordination skills.

• Proficiency in Microsoft Excel and PowerPoint.

• Proactive adaptable and comfortable building processes and driving initiatives in an evolving environment.

• Ability to work collaboratively across Marketing Sales Supply Chain and Operations.

This is an opportunity to help shape a developing Consumer & Digital Marketing capability within an established pharmaceutical organization. Rather than stepping into a purely executional marketing position the successful candidate will have the opportunity to influence how the company generates consumer demand approaches digital engagement develops branded products and connects marketing activity with commercial outcomes.

The role offers the opportunity to introduce new ideas establish effective marketing processes collaborate across business functions and help build a more integrated data-driven approach to brand growth and demand generation.