Associate Performance Marketer

Assist in planning setting up managing and optimizing user acquisition campaigns across digital advertising platforms including Meta Ads Google Ads and mobile ad networks.

Monitor and analyze key campaign performance metrics including Cost Per Install (CPI) Click-Through Rate (CTR) Conversion Rate (CVR) Return on Ad Spend (ROAS) and user retention.

Support the creation testing and optimization of advertising creatives including static ads banners and video ads to improve campaign performance and user engagement.

Analyze campaign data and prepare performance reports using Excel Google Analytics and mobile measurement and attribution platforms.

Assist in identifying opportunities to improve campaign efficiency reduce user acquisition costs and enhance overall marketing performance.

Support the development and execution of user acquisition strategies based on campaign insights competitor research and industry trends.

Collaborate with creative game development and product teams to align marketing campaigns with game objectives and target audiences.

Stay updated on digital advertising trends user acquisition strategies and emerging practices in the mobile gaming industry.

Take on additional responsibilities as required based on business needs and professional development.

Bachelors degree in Marketing Business Administration or a related field.

Internship experience in digital marketing performance marketing or user acquisition. Experience in mobile gaming will be a plus.

Basic understanding of digital advertising platforms such as Meta Ads Google Ads Mintegral and AppLovin.

Understanding of key performance marketing metrics including CPI CTR CVR ROAS and retention.

Strong analytical and problem-solving skills with proficiency in MS Excel or Google Sheets.

Familiarity with Google Analytics or mobile attribution platforms (e.g. Adjust AppsFlyer) will be an advantage.

Strong communication skills attention to detail and the ability to work collaboratively in a team environment.

Eagerness to learn experiment and develop within the fast-paced mobile gaming industry.