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Sales Development Representative (Embedded)

Careerbuddy


Job Location:

Lagos - Nigeria

Monthly Salary: Not provided by the employer
Posted: 5 November 2026 (Yesterday)
Application Deadline: 2 February 2027
Vacancies: 1 Vacancy

Job Summary

Were looking for a Sales Development Representative (SDR) to help businesses identify potential customers initiate meaningful conversations and create qualified sales opportunities.
As an embedded SDR youll work directly with a clients sales and marketing teams becoming part of their business development process. Youll research potential customers engage prospects through different outreach channels qualify their interest and needs and ensure the sales team has a consistent flow of relevant opportunities to pursue.

Who are we looking for
  • You are proactive persistent and comfortable initiating conversations with people you havent interacted with before.
  • You are curious and enjoy researching businesses identifying potential customers and understanding their needs.
  • You are a confident communicator who can adapt messaging to different audiences and decision-makers.
  • You are organised and capable of managing outreach activities follow-ups and prospect information.
  • You are resilient and able to handle rejection without losing motivation.
  • You are results-driven and motivated by targets activity levels and the opportunities you create.
Your Responsibilities
  • You will research and identify potential customers who fit the clients ideal customer profile.
  • You will build and maintain prospect lists using relevant research tools and databases.
  • You will initiate conversations with prospects through email LinkedIn phone calls and other relevant outreach channels.
  • You will develop and execute outbound outreach sequences to generate interest in the clients products or services.
  • You will personalise outreach messages based on prospect information industry role and potential business needs.
  • You will engage inbound enquiries and respond to prospective customers in a timely manner where required.
  • You will qualify prospects by understanding their needs level of interest business challenges and readiness to buy.
  • You will schedule discovery calls meetings or product demonstrations for the sales team.
  • You will maintain accurate prospect records outreach activities follow-ups and qualification details in the CRM.
  • You will collaborate with Account Executives and marketing teams to improve messaging lead quality and conversion.
  • You will monitor outreach performance and identify opportunities to improve response rates engagement and meeting bookings.
What Success looks like
  • Consistent generation of relevant and qualified sales opportunities.
  • Achievement of agreed outreach engagement and meeting-booking targets.
  • Strong prospect response and engagement rates across outreach channels.
  • High acceptance rate of qualified leads by the sales team.
  • Consistent follow-up and effective management of prospect records.
  • Improved outreach performance through testing and refinement of messaging.
  • A healthy and consistent flow of opportunities into the clients sales pipeline.
To be considered for this role you should have
  • Practical experience in sales development lead generation business development or a related role.
  • Strong written and verbal communication skills.
  • Experience with prospect research cold outreach lead qualification and follow-up.
  • Familiarity with sales engagement and prospecting tools such as LinkedIn Sales Navigator Apollo Lemlist or similar platforms.
  • Experience using CRM tools such as HubSpot Salesforce Pipedrive or similar platforms.
  • Good organisational and time-management skills.
  • The ability to work towards targets manage rejection and maintain consistent outreach activity.
Challenges you may face in this role
  • Identifying the right prospects within a competitive market.
  • Getting the attention of busy decision-makers and securing responses.
  • Maintaining a consistent outreach and follow-up process across multiple channels.
  • Balancing outreach volume with personalisation and lead quality.
  • Understanding different customer segments and adapting messaging accordingly.
  • Meeting activity and opportunity-generation targets while maintaining quality.
The Goodies
  • Exposure to different industries customer segments and sales environments.
  • Opportunities to develop prospecting communication and commercial skills.
  • A collaborative working environment with room to take ownership and make an impact.