Head, Digital Sales Strategy

Our client is a CBN-licensed technology-driven financial institution providing seamless digital banking payments savings credit and financial solutions to individuals SMEs and businesses. They combine the trust of regulated banking with the speed and convenience of technology to make it easier for customers to manage money make payments access credit and grow their businesses. The ambition is to build a leading digital financial ecosystem that makes banking simple accessible secure and convenient for everyone.

The Head Digital Sales Strategy will lead the growth commercial performance and strategic development of the agent banking POS and alternative sales channels. The role will be responsible for driving agent acquisition and activation channel productivity transaction growth customer acquisition revenue generation and overall channel profitability while ensuring scalable and sustainable growth across all digital sales channels. The ideal candidate must be a commercially driven leader who can turn an agent network into a high-volume high-revenue and profitable distribution channel.

Key Responsibilities:

Develop and execute the Banks Channel Sales and Agent Banking strategy.

Drive recruitment onboarding activation and retention of agents and merchants.

Set and achieve monthly and annual targets for agents transactions customers deposits and revenue.

Build and manage a high-performing field sales team across assigned territories.

Identify high-potential markets and expand the Banks agent/POS network.

Improve productivity and transaction volumes of existing agents.

Monitor agent and POS performance and implement reactivation strategies for inactive agents.

Develop agent incentive commission and performance programmes.

Drive customer acquisition and cross-selling of the Banks products through agents.

Monitor channel revenue transaction volumes deposits float and profitability.

Build strategic relationships with super agents aggregators merchants and other channel partners.

Provide regular performance reports and actionable recommendations to Management.

Key Performance Indicators:

Performance will be measured primarily by:

Active and productive agents

Agent acquisition and activation rate

Transaction volume and value

Channel revenue and profitability

Revenue per active agent/POS

Customer acquisition

Deposits generated through channels

Agent retention

Sales team productivity

Bachelors degree in Business Marketing Finance Economics or a related field.

812 years relevant experience with at least 5 years in sales/channel management.

Proven experience in agent banking POS fintech payments microfinance or commercial banking.

Strong understanding of the Nigerian agency banking and payments ecosystem.

Demonstrated ability to build and manage distributed sales networks.

Strong commercial analytical negotiation and leadership skills.

Ability to work with aggressive targets and deliver measurable revenue growth.