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Senior Key Account Manager

BIC


Job Location:

Breda - Netherlands

Monthly Salary: Not provided by the employer
Posted: 25 July 2026 (30+ days ago)
Application Deadline: 28 October 2026
Vacancies: 1 Vacancy

Job Summary

Join BIC World a community of brands dedicated to creating ingeniously simple and joyful product

tts that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new sustainable and responsible ways.

Our culture encourages aroll up your sleeves and get the job donemindset ensuring self-starters problem solvers and innovative thinkers can truly thrive. At BIC World you are empowered to take ownership of your career and use your unique perspective to make a meaningful global impact on our mission.

As a Key Account Manager at BIC you will be responsible for driving and expanding BICs presence across major B2C retail customers in the Netherlands including Food Retail Drugstores Toy Stores and Local Discounters.

This is a hybrid role combining strategic account management of existing key customers with business development (hunting) responsibilities to unlock new opportunities and expandBICsfootprint in the Dutch retail market.

Youwillownthe full commercial process fromdefininggo-to-marketstrategiestoclosingdeals andensuringstrongin-storeexecutionwhileworkingcross-functionallywithmarketingcategorymanagement andfieldsalesteams.


WhyJoinBIC

  • Ownership&Impact:Drivebothgrowthofexistingaccountsand expansionintonewstrategicretailcustomers

  • EntrepreneurialRole:Combineaccountmanagementwithbusinessdevelopmentinahigh-impactmarket

  • Career Growth:Developexpertiseacross sales negotiation category management and go-to-market strategy

  • DynamicEnvironment:Work in a fast-paced collaborative international setting

KeyResponsibilities

AccountManagement (Farming)

  • Manage andgrowa portfolio ofestablishedstrategicretailaccountsin theNetherlands

  • Build andmaintainstrong long-term customer relationships

  • Develop and execute account plans focused onvolumevalueandmarket sharegrowth

  • Ensureaccurateforecasting and pipeline management



BusinessDevelopment(Hunting)

  • Identifyand unlock new business opportunities in underdeveloped or untapped retailcustomers

  • Proactively open doors with large retail players andestablishstrategicpartnershipsandexpand BICs distribution footprint

  • Define andimplementgo-to-marketstrategiestailoredto newaccounts

  • Lead the full sales cyclefromprospectingtocontractnegotiationand closing

Sales & Performance Management

  • Monitor and analyze account and market performance toidentifygrowth opportunities

  • Translate insightsintoactionablecommercialstrategies

  • Drivepromotionalplans and commercial activations in collaborationwithinternalteams

  • Stayaheadofmarkettrendscompetition andcategorydevelopments

Customer Relations & Negotiations

  • Leadnegotiationsoncontractspricing andtradetermswithbothexistingand newcustomers

  • Buildstrongsenior-levelrelationshipswithkey stakeholders

  • Position BIC as astrategicpartnerdeliveringvaluethroughinsights andcategoryexpertise

Cross-FunctionalCollaboration

  • Workcloselywithmarketingcategorymanagementsupplychain finance andfieldsalesteams

  • Ensureexcellentexecutionoflaunches promotions and in-store activations

  • Providemarketandcustomerinsights tocontinuouslyimprovecommercial performance

Qualifications

  • Education: Masters degree in Business Sales Marketing or related field

  • 10 years of experience in key account management and/or business development

  • Proven track record in both managing large retail accounts and developing new business

  • Experience in the Dutch retail landscape (Food Drug Toy Discounters) is a strong plus

  • Languages:Fluent in Dutch and English

  • TechnicalSkills:Strong MS Officeskills(Excel PowerPoint)

KeyCompetencies

  • Strong commercialmindsetwithbothhunter andfarmercapabilities

  • Provenabilityto opendoorsanddevelopnewstrategicaccounts

  • Excellentnegotiationandinfluencingskills

  • Strategicthinkerwithstronganalyticalcapabilities

  • Results-drivenandhighlyautonomous

  • Strong collaboration and stakeholder management skills

WhatWeOffer

  • Competitive Salary & Local Benefits: We offer a competitive salary complemented by an attractive benefits package tailored to the country where you are employed.

  • Generous Time Off: Benefit from a generous vacation allowance in line with your local employment conditions.

  • Flexible Working: Enjoy up to 2 home office days per week helping you balance work and personal life.

  • International Career Opportunities: Grow your career within a leading international company with clear development paths.

  • Dynamic Work Environment: Join an innovative collaborative and inclusive culture across our Breda and Brussels offices.

  • Continuous Learning: Benefit from ongoing learning and development through hands-on experience formal training conferences webinars and networking events.

  • Market Leader: Be part of the market leader in its category backed by strong brands recognized around the world.

  • Great Colleagues: Work alongside a supportive passionate team with a strong collaborative spirit.

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products make better decisions and better serve our customers. We do not discriminate based upon race religion color national origin gender sexual orientation veteran status disability status or similar characteristics. All employment is decided based on qualifications merit and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice all resumes submitted by search firms to any team member at BIC via email or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.


Required Experience:

Senior IC


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