Performance Marketing Lead (fmd) temporary contract

Were in business to save our home planet. Founded by Yvon Chouinard in 1973 Patagonia is an outdoor apparel company based in Ventura California. As a certified B Corporation and a founding member of 1% for the Planet the company is recognized internationally for its product quality and environmental activism as well as its contributions of more than $240 million to environmental organizations. Its unique ownership structure reflects that Earth is its only shareholder: Profits not reinvested back into the business are paid as dividends to protect the planet.

Job Title: Interim Performance Marketing Lead

Reports to: Ecommerce and CRM Marketing Manager

Direct Reports:0

Location: Amsterdam NL

Hybrid: Working from home for maximum 3 days per week

Your role:

Were in business to save our home planet. The Interim Performance Marketing Lead is responsible for providing strategic oversight across Patagonia EMEAs performance marketing ecosystem including Paid Search Organic Search Paid Social and Affiliate channels.

This role serves as the central point of coordination for performance marketing bringing together channel insights business priorities and commercial objectives to drive eCommerce growth. Through data-driven analysis and cross-channel planning the role identifies opportunities to improve performance optimizes investment across channels and recommends actions to reach traffic revenue and marketing efficiency goals. As Patagonia EMEAs subject matter expert in performance marketing the role ensures that channel decisions are made from a holistic business perspective and in alignment with Patagonia brand values.

Main tasks:

Performance Marketing Strategy:

Maintain a holistic view of channel performance and identify opportunities to improve traffic conversion revenue and marketing efficiency. Ensure performance marketing priorities and channel plans are aligned with Patagonia brand values commercial objectives and marketing priorities.

Budget Allocation & Investment Optimization:

Oversee performance marketing investments across channels: evaluate channel contribution and recommend budget allocation prioritization and investment shifts based on business performance commercial priorities and market conditions. Support forecasting and planning processes through scenario modelling performance analysis and investment recommendations.

Performance Analysis & Trading:

Monitor and analyze performance across Paid Search Organic Search Paid Social and Affiliate channels using analytics platforms dashboards and reporting tools. Identify key performance drivers risks and growth opportunities translating insights into actionable recommendations. Collaborate closely with the Onsite Performance Analyst and eCom Trade Manager to align on trends challenges and opportunities.

Performance Reporting:

Consolidate channel performance into clear actionable business updates for eCommerce Marketing and leadership stakeholders. Translate complex performance data into concise insights highlighting trends risks opportunities and recommended actions.

Functional Leadership & eCommerce and Cross-Functional Partnership:

Serve as the primary point of support for channel specialists and as primary performance marketing partner for the eCommerce business. Contribute to trading discussions forecasting and commercial reviews. Collaborate with the Brand Digital team to ensure that all performance marketing initiatives are aligned with Patagonia brand values.

What were looking for:

• An inclusive mindset

• Extensive experience in Paid Search Organic Search Paid Social and Affiliate Marketing with a thorough understanding of performance drivers optimization opportunities attribution approaches and channel economics.

• Strong understanding of eCommerce performance metrics customer acquisition conversion optimization and revenue growth strategies.

• Ability to evaluate channel and campaign effectiveness identify opportunities to improve performance and recommend actions that drive measurable business results.

• Excellent analytical skills with the ability to interpret complex datasets identify meaningful trends and translate insights into clear and actionable business recommendations.

• Strong working knowledge of Google Analytics BI platforms attribution models and performance reporting tools.

• Experience developing forecasts investment scenarios and performance projections to support business planning and decision-making.

• Strong communication storytelling skills and stakeholder management skills with the ability to present insights and recommendations clearly to both technical and non-technical audiences.

• Strong problem-solving mindset and ability to prioritize opportunities in a fast-changing environment.

• Strong commercial acumen and sound judgment when evaluating investment decisions performance trade-offs and growth opportunities across the marketing mix.

• Ability to work independently navigate ambiguity and adapt priorities effectively in response to changing business needs and market conditions.

• Fluent in English; additional European languages are a plus

• A love of the outdoors

• An interest in saving our home planet and making a positive impact through your work

What we offer

Our offers are based on relevant experience and skills allowing us to ensure internal equity and consistency across the team.

Every offer we make is carefully reviewed by our People Culture team. To avoid creating or reinforcing pay gaps we do not base our offers on a candidates previous salary salary expectations or negotiation skills.

We offer the following benefits:

25 days holidays per year (pro-rated if you work part-time)

Pension scheme with 24.75% contribution (17.25% paid by employer and 7.5% paid by employee) enhanced with secondary pension scheme subject to eligibility criteria

40 EUR (net) WFH allowance paid monthly (pro-rated if you work part-time)

Reimbursement of public transportation when commuting to the office

Onsite catered lunches available 4 days per week (Monday Tuesday Wednesday and Thursday) for an employee contribution of EUR 4 per meal

Company laptop and mobile phone if needed for your role

To find out more about what we offer our employees click here:

Justice & Belonging

We commit to becoming an anti-racist and anti-discriminatory company that leads by example. This means doing the work to be inclusive and equitable across all aspects of our business.

We foster a welcoming and respectful environment where every member of our EMEA team feels included respected and empowered regardless of their race colour ethnicity nationality culture religion or belief sex gender gender identity or expression sexual orientation family or marital status socio-economic background disability age neurodiversity or any other aspect of identity or lived experience.

Recruitment Process

If your application is successful you will be contacted by one of our recruitment team within 4 weeks to set up a first interview who will talk you through the full interview process.

We strive to make unbiased decisions and to offer a great experience to every person who applies for a role at Patagonia. Our interviews include standardised questions that focus on the aspects that are important for success in the role.

Whilst we love hearing from people who are passionate about Patagonia and our purpose we ask that all applications are submitted through our official application process including a CV and cover letter. To help us maintain a fair consistent and objective experience for all candidates we are unable to review applications or respond to recruitment enquiries received by email LinkedIn Inbox or other channels outside of the advertised role. Applying through the application link ensures every candidate is considered using the same process and receives equal opportunity throughout the recruitment journey.

Please make sure that your CV and cover letter are in English.