Interim Marketing Manager (5 month maternity leave cover)

At ParkBee our mission is to give space back to the cities by creating a seamless experience for drivers with an interconnected European parking network. Our philosophy is to build distinctive products and services that enhance existing resources without generating new ones all nurtured by an enduring empathy for drivers and partners. Joining ParkBee means youll be part of a team thats driving change and making a difference in the world.

Youre a creative thinker at heart and a marketeer by trade.

You think big but act fast the kind of person who can zoom out to define direction and zoom in to make it happen. You believe a strong brand can change how people move through cities and you want to help make that happen. Youre bold enough to challenge whats been done open enough to listen and driven enough to make progress visible. You know how to make a limited budget punch above its weight thinking in smart creative bursts rather than broad expensive campaigns. And you already use AI as part of how you work at ParkBee thats not a nice-to-have its baked into how we get things done.

In short youre ready to win and to help everyone enjoy the ride.

Youll shape how ParkBee shows up in the world from our brand story to how we partner with others. Youll grow awareness build meaningful partnerships and bring our mission to life.

Brand execution and campaigns

• Own our brand positioning strategy and content across every touchpoint from our app and website to social media ads newsletters parking locations and partner channels

• Bring a consistent high-quality look and voice to everything we share

• Create and run brand campaigns that boost aided and unaided awareness build on distinctive brand attributes and increase brand recall

• Activate our 1600 parking locations as brand touchpoints

• Share our story in smart genuine ways through content and creative collaborations

PR

• Identify PR opportunities that fit ParkBees story and key moments

• Guide our PR agency to get the most earned media value out of every opportunity

• Make sure PR efforts translate into measurable visibility and credibility for the brand

Go-to-market coordination

• Own product launch marketing working with Product Growth and Operations to plan and deliver key product launches with proper brand and marketing support

• Bridge brand execution with performance marketing efforts

• Translate campaign plans into clear board-level presentations and get stakeholders across the business aligned and convinced on the direction

Partnership marketing

• Build and grow co-marketing partnerships with event venues mobility companies and other relevant channels executing campaigns that drive brand awareness and user acquisition

• Native/fluent Dutch-speaking strong English is mandatory

• Solid brand marketing experience preferably in B2C tech/mobility

• Strong portfolio demonstrating brand campaign development

• Excellent content creation skills: you can write compelling copy and brief designers effectively

• AI-savvy you use AI tools to work faster and sharpen your thinking not as a gimmick but as part of how you work

• Excellent project management skills you keep multiple campaigns partners and deadlines moving at once without anything falling through the cracks

• Confident presenting and defending your ideas to senior stakeholders you dont just report on plans you make the case for them

• Comfortable in a fast-moving hands-on environment. Youre proactive resourceful and collaborative.

• Experience with partnership or co-branding projects

• Experience working with creative agencies and knowing how to get their best work without overpaying for it

What were not looking for:

• Someone focused purely on performance marketing we have a dedicated team for that.

• Someone looking for a people-management role this is an individual contributor position.

• Someone who only focuses on strategy we need you to roll up your sleeves too.

• Someone who defaults to traditional big-budget playbooks like TVC-led campaigns with social as an afterthought

• Brand shows clear growth in all markets and tracking is in place we see brand recognition considerably going up in all markets

• Marketing calendar runs smoothly team knows whats happening when

• Product launches are prepared on time to be celebrated and communicated properly

• The new brand identity voice and sonic branding are consistently applied across touchpoints parking locations app website and social so ParkBee looks sounds and feels the same everywhere.

• By March our social channels reflect our new identity post consistently and respond to every comment and DM.

• Youve launched multiple low-cost high-impact campaigns and initiatives that drive fame and new user growth delivered on time and within budget with all relevant stakeholders aligned.

• Together with the commercial team youve built a marketing engine that consistently gets ParkBee retrieved present at the moment of need and chosen again each part covered by the right person working in sync.

• Reports to: Managing Director

• Work with: Growth Marketing Product & Design Customer Experience

• Location: Amsterdam office with regular travel to Belgium and UK

• Start: 1 November 2026 - 30 March 2027

• Contract Type: Freelance Agreement

Sounds good

We cant wait to hear from you! We dont require a long motivation letter; wed rather have a few pointers your LinkedIn and your resume.