Digital Marketing Director

POSITION: Digital Marketing Director

LOCATION: We will only consider candidates legally authorized to work in the Netherlands the UK or the US.
WORKPLACE TYPE: Flexible hybrid working environment
CLOSING DATE: 07 August 2026
JOB LEVEL: 17
SALARY:

• Netherlands salary range: 82342 - 102928

• UK salary range: 61457 - 76821

• US National salary range: $113396 - $141745

• New York salary range: $116599 - $145749

POSITION SUMMARY:

We are looking for a strategic Digital Marketing Director to lead our organizations global marketing team. The Digital Marketing Director will help to grow a global digital program at one of the most prestigious international NGOs.

You will lead and international team overseeing the execution of multi-channel campaigns deepen audience relationships and elevate our brand across all touchpoints. Your leadership will shape how we connect with consumers business partners donors and prospects ensuring cohesive messaging and measurable impact.

The Director Marketing will lead international digital fundraising consumer engagement and B2B strategy focused on acquiring converting and retaining supporters across channels.

This role combines strategic leadership with operational excellenceowning revenue performance financial planning growth modeling and executive reportingwhile partnering cross-functionally to scale digital programs and optimize the end-to-end supporter experience.

You bring expertise in performance marketing and fundraising financial foundation and ability to translate data into applicable growth strategies

WHAT YOU WILL DO:

Digital Fundraising Strategy B2B Growth and Performance

• Define and lead a comprehensive global digital marketing and acquisition strategy to lead sustainable revenue growth (donations aid sales consumer engagement) donor lifetime value and customer loyalty.

• Lead the development and execution of high-performing data-driven campaigns across digital channels like email web social SMS and paid media overseeing the full campaign lifecycle from insights and data to campaign planning story mining creative strategy and execution.

• Conceptualize high-level priority campaign and provide final review and approval on campaign execution and assets to ensure quality consistency and agreement on brand and organizational strategy and goals.

• Increase the full audience journeyfrom lead generation through conversion retention and long-term value growth.

• Champion a culture of innovation testing learning and optimization (A/B testing personalization segmentation).

• Oversee web marketing and digital presence in an ever-evolving landscape including SEO GEO and AEO optimization and content strategy inbound marketing and demand generation.

• Identify and scale new revenue opportunities including emerging channels innovative fundraising models and global expansion.

Planning Budgeting Reporting & Forecasting

• Lead global annual marketing budgeting aligning investment with strategic growth priorities and revenue goals.

• Oversee the development of the teams annual workplan and operating roadmap translating priorities into clear KPIs targets and applicable plans to improve performance.

• Prepare quarterly and annual forecasting providing visibility of revenue performance and risks.

• Track analyze and report on performance against revenue targets acquisition efficiency and ROI metrics.

• Help develop growth models that inform investment decisions balancing acquisition engagement and retention to maximize ROI.

Executive & Board Reporting

• Prepare and deliver executive and executive/board-level materials translating complex performance data into clear insights and recommendations.

• Provide regular updates on digital performance growth opportunities and risks.

• Be a trusted advisor to senior leadership on digital marketing fundraising and growth planning.

Cross-Functional Collaboration

• Serve as an important member of the global Communications and Marketing leadership team contributing to organization-wide brand growth strategy and ensuring digital programs support broader development and CE&P goals and integrated planning.

• Partner with Development CE&P Legal and Technology to agree on strategy compliance performance and execution.

• Be a center of excellence for digital marketing providing organization-wide guidance strategic support and mentorship to strengthen capabilities and lead best practices across teams.

Team Leadership

• Manage global marketing teams aligned to revenue and growth goals.

• Empower teams with autonomy within a clear strategic framework encouraging accountability and new ideas.

• Develop and coach talent to build digital leadership across the organization.

• Champion digital innovation and collaboration across regions and teams.

WHAT YOU BRING:

• 10 years of experience in digital marketing digital fundraising or growth leadership.

• Experience scaling digital revenue and acquisition programs with measurable impact.

• Demonstrated experience managing large complex strategies including budgets annual planning forecasting and performance management.

• Experience in financial modeling growth modeling and analysis (e.g. LTV ROI etc.).

• Experience presenting executive and board-level reporting.

• Deep expertise across digital channels (email paid media web social and peer-to-peer/crowdfunding).

• Experience with CRM marketing automation and fundraising platforms

• Experience in fundraising KPIs and reporting; GA4 digital advertising and social reporting email/CRM analytics and A/B testing.

• Experience leading cross-functional initiatives and influencing senior stakeholders.

• Experience managing cross-cultural teams

• Experience with mission-driven work and global impact.

BENEFITS OF WORKING AT THE RAINFOREST ALLIANCE:

• Be a part of a global organization with an impactful mission and a collaborative respectful and accountable culture.

• Enjoy opportunities for professional growth and career development.

• Benefit from remote working flexibility and flexible hybrid working environment.

• A favourable timeâoff policy.

• Prioritize your wellbeing. We have numerous ways to promote work-life balance.

Apply now and lets grow together. We look forward to hearing from you and exploring how your skills can help us advance our mission.

If you have any questions about the job vacancy please contact the HR department: The Rainforest Alliance encourages diversity and inclusion across the global organization. With this commitment to diversity we are proud to be an equal opportunity employer and do not discriminate on the basis of gender race color ethnicity religion sexual orientation gender identity ages disability and any other protected group.

Required Experience:

Director