Digital Data Analyst

Digital Data Analyst

Marketing Team HQ Netherlands Amsterdam 3240 hrs/week

The Role

As our Digital Data Analyst you will be the driving force behind reliable data tracking meaningful performance insights and data-driven decision-making across all of our digital marketing channels. You will sit within the Marketing team and work closely with our Performance Specialist Website Specialist and Developer to ensure we always have a clear accurate and actionable view of what is happening across our digital ecosystem.

This is a high-ownership role. You will not just report numbers you will shape how the team understands and acts on data.

What You Will Do

Tracking & Data Integrity

Own and maintain our full tracking setup across GA4 GTM pixels and events

Ensure accurate and consistent data collection across all digital channels

Validate data quality troubleshoot discrepancies and work with developers on implementation

Performance Analysis & Insights

Analyse performance across paid organic and website channels

Identify trends patterns and anomalies and translate them into clear recommendations

Proactively flag risks and opportunities that impact performance

Leverage AI tools to accelerate insight generation and data exploration

Reporting & Dashboards

Own weekly and monthly performance reporting across key KPIs

Ensure clear visibility on efficiency metrics

Provide structured insights alongside data not just numbers

Attribution & A/B Testing

Validate performance data across platforms and clarify what is driving results

Design and support A/B tests in collaboration with the Website Specialist and

Developer

Document test learnings and ensure they are applied to future decisions

What We Are Looking For

Must-Haves

3 years of experience in digital analytics web analytics or marketing analytics

Strong hands-on experience with GA4 and Google Tag Manager

Proven ability to translate complex data into clear actionable business insights

Strong analytical mindset with sharp attention to detail

Experience with A/B testing and experimentation methodologies

Fluent in English

In possession of or willing to obtain a Certificate of Good Conduct (VOG)

Nice to Have

Basic knowledge of SQL or HTML/CSS

Experience using AI tools to support data workflows

GA4 or GTM certification

Background in performance marketing e-commerce or subscription businesses

Education

Bachelors degree in Analytics Data Science Marketing Business Economics or a related field

What We Offer

A role with real ownership and direct impact on marketing performance

An international data-driven team of 45 digital specialists within a broader Marketing team of 15

A modern analytics stack and the freedom to improve it

Hybrid working in line with our Amsterdam office policy

Opportunity to grow into a senior analytics insights or marketing performance role

Access to Verisures learning & development framework and company mobility policy

About Verisure

Verisure has been established in the Netherlands since 2018 and employs over 700 people. At Verisure we believe that people have the right to feel safe and secure. We offer families and small businesses the best protection with a comprehensive security solution. We do this with innovative products that Verisure develops in-house fully taking care of our customers from alarm placement to maintenance and alarm response. Verisure is the market leader in security services in Europe and Latin America and with 35 years of insight experience and innovation protects 6.3 million people across 18 countries.

We believe it is important that our company reflects the communities and customers we protect and support worldwide. Diversity equity inclusion and belonging (DEIB) are an essential part of who we are firmly embedded in both our operations and our ESG strategy. Everyone with a Certificate of Good Conduct (VOG) and where required a VVB is welcome at our company. We offer equal opportunities to all employees to develop their talents and strive for an open safe and inclusive working environment.