Brand Partnership Lead

Parfumado is scaling across Europe and were looking for a senior entrepreneurial leader to shape the next chapter of that growth. This is a rare dual-mandate role: youll own our fragrance category in the Benelux (our home market) and emerging markets (UK Nordics) while leading Parfumados launch into new markets (e.g. DACH region).

Part strategy part hands-on building. Youll grow and optimise the assortment we already have and open the doors (brand houses distributors retail partners) that turn Parfumado into a household name in a brand-new market. Groundwork is already underway with promising partnerships and real momentum to build on.

Your first 90 days

Were hiring a builder so were being explicit about where you start:

• Audit the current assortment per market and category KPIs and identify the highest-leverage optimisations

• Map the German fragrance distributor and retail landscape and open the first serious partnership conversations

• Set the initial commercial foundation for Germany
  (pricing margin and forecasting assumptions) ahead of the assortment being final

What youll do

Assortment & category strategy Benelux

• Own the fragrance assortment and category strategy across the Benelux

• Curate and manage our niche and prestige brand portfolio & retail & distributor partnerships

• Set and steer the KPIs assortment performance forecasting margins sell-through and campaign metrics such as click-through and conversion

• Continuously optimise the assortment based on data and performance

• Lead brand activations and campaigns in close collaboration with the Head of Brand and coach junior team members

New market launches & partnerships

Own Parfumados go-to-market category strategy for Germany and new European markets

• Build and negotiate strategic partnerships with brand houses distributors and key retail partners

• Source and onboard the niche and prestige brands that define our German assortment

• Set the commercial foundation for the new market assortment pricing forecasting margins and KPIs

• Lead launch campaigns and activations tailored to the German consumer

• Build the local network and over time help grow the local team

• Work closely with other departments (CRM content design and operations)

• Youll coach junior team members as the category grows and report directly to our founder.

What were looking for

Need to have

• 8 years in brand partnerships category management or commercial roles ideally within fragrance or beauty

• A strong existing network across brand houses and corporate partners with the credibility to open doors for strategic retail partnerships when entering a new market

• A strategic yet hands-on entrepreneurial mindset comfortable building in a fast-scaling environment

• Commercially sharp comfortable owning KPIs and working with data and performance metrics

• A natural relationship-builder and storyteller

• Fluent in English ideally also German; Dutch is a plus

Nice to have

• Proven experience working with German fragrance distributors and/or key retail partners

What we offer

Were setting a deliberately wide salary range for this role (67k-77k) because were hiring for the experience and impact you bring not a fixed level. On top of that a meaningful performance bonus that can substantially grow your total package tied to what you build in Benelux and Germany. Beyond that:

• A flexible Alleo budget of 50 per month for lifestyle perks like Felyx Treatwell Uber Eats ClassPass or Peakz Padel

• Delicious healthy team lunches

• 25 vacation days plus an extra day off on your birthday

• Pension plan

• A bike plan via Swapfiets

• A phone and laptop

• A personal training and development budget

• And of course your choice of monthly perfume. Smells nice right

Interested

Great! Wed love to receive your CV or LinkedIn profile. Curious what its like to work at Parfumado Take a look at our website Instagram TikTok or LinkedIn to get a feel for who we are.

Acquisition in response to this vacancy is not appreciated.

Whats next

Youll hear from us within 5 working days. If were excited about your profile well invite you for a first video call. After that the next step is an interview with the hiring manager followed by a case interview and a final conversation with one of the founders. And then you might just be our new Brand Partnership & Category Lead!