Media Network Specialist

STRATEGIC MEDIA DIRECTION & PLANNING  

• Develops executes and monitors the countrys strategic media direction.  

• Builds year-round engagement plans to reach and engage evolving consumer audiences.  

• Identifies opportunities to adapt the strategy based on market changes and audience behavior.  

CONTENT STRATEGY & CREATIVE DEVELOPMENT  

• Identifies creates and curates engaging beyond the ordinary content that excites and inspires consumers.  

• Leverages both local marketing assets and content from the global network.  

• Drives ongoing creative ideation alongside local and global teams.  

• Utilizes and complements the global portfolio with differentiated local stories and media experiences.  

AUDIENCE & CONSUMER UNDERSTANDING  

• Has a deep understanding and passion for the product and Red Bulls target audiences.  

• Understands local consumers media consumption habits and the broader media landscape.  

• Uses audience insights to develop relevant and effective engagement strategies.  

MEDIA CHANNELS & DISTRIBUTION  

• Defines the strategic role of Red Bulls own channels in accessing and engaging different audiences.  

• Builds third-party distribution partnerships and identifies new content distribution opportunities.  

• Ensures the right content reaches the right audiences through relevant media channels.  

DATA INSIGHTS & PERFORMANCE MONITORING  

• Uses ongoing data insights and reporting to monitor performance in real time.  

• Identifies shifts in audience behavior and media consumption.  

• Adjusts the media approach and strategy based on insights and performance.  

PRODUCTION & CONTENT NETWORK  

• Builds and maintains a strong network of production companies and creative talent.  

• Works closely with videographers directors photographers and other content creators to bring ideas and stories to life.  

GLOBAL & LOCAL ALIGNMENT  

• Ensures alignment between the local team and global audience and media strategies.  

• Works across product events opinion leaders/influencers athlete and dancer projects.  

• Adapts global strategies and initiatives into hyper-local plans that are relevant to the local audience.  

Qualifications :

• Bachelors degree completed.  

• Advanced English proficiency. 

• Minimum of 4 years of experience in Media Communications Content Social Media or Strategy within media-led companies or brands. 

• Experience working with media executives and partners on content development and distribution strategies. 

• Strong knowledge of social media platforms digital culture emerging trends and audience behaviors. 

• Deep understanding of short-form content particularly TikTok Instagram Reels YouTube Shorts and other emerging formats. 

• Strong understanding of platform-native storytelling and how content needs to adapt across different channels and audiences. 

• Ability to identify and translate cultural and social trends into relevant content opportunities for the brand. 

• Strong understanding of content performance social analytics audience insights and KPIs with the ability to turn data into actionable recommendations. 

• A strong creative and project management background with the ability to manage multiple content streams and stakeholders simultaneously. 

• A story seeker editorial thinker and creative mind with a strong instinct for identifying stories that can earn attention. 

• Strong understanding of the full content lifecycle from ideation and production to distribution amplification and performance analysis. 

• An agile collaborative team player with a hands-on mindset and the ability to turn ideas into execution.

Additional Information :

We believe in the potential of everyone to give wiiings to people and ideas regardless of gender expression race religion affective-sexual orientation origin age and the world of Red Bull everyone is welcome.

Remote Work :

No

Employment Type :

Full-time