Manager, Social Analytics (LATAM)

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

Position Overview

The next big idea can start with a conversation. What are consumers talking about Whats gaining momentum What signals are hiding beneath the surface

Were seeking a Manager Social Analytics to lead social analytics for Mexico Brazil and the growing LATAM market reporting into the Sr. Director Social Analytics. This role blends deep social media fluency with 2026-caliber analytics and a genuine curiosity for AI-powered workflows pairing solid data fundamentals with a growing use of AI agents to surface what matters faster.

At SharkNinja our Social Analytics teams go deeper to understand the conversations culture and consumer behaviors shaping what comes this role youll translate fast-moving social signals into actionable insights that can inform regional growth and help identify the next viral SharkNinja product.

Youll manage a stakeholder group spanning regional and global partners serving as a trusted analytics partner across social marketing creative agencies and senior leadership. The ideal candidate is equally comfortable working directly with data and communicating what it means bringing analytical rigor speed curiosity and clarity to a fast-moving environment.

• Social Media Analytics: Lead reporting and insights across all social media activity (organic earned influencer and paid) for Mexico Brazil and the growing LATAM market; quantify what drives virality and raise the odds of it happening.
• Regional Market Focus: Serve as the primary analytics partner for the region bringing analytical rigor and scalable social measurement. Partner closely with regional social marketing and agency leaders.
• AI-Driven Insight Generation: Direct the use of AI agents against social and marketing data to surface signal faster orchestrating intelligent tools against good data not manual reporting.
• Make Data Actionable: Provide fast actionable analysis to inform regional growth and the next viral SharkNinja product.
• Stakeholder Management: Serve as the go-to analytics partner across a broad and growing set of stakeholders regional social and marketing leaders creative agencies and senior leadership managing competing priorities with clarity and poise.
• KPI Development: Cut through the noise of vanity metrics and define clear outcome-oriented KPIs metrics that ladder up to what were actually here to do: sell products yes but more specifically delight the consumers who use them.
• Executive Reporting: Deliver tailored action-oriented reporting for regional and global stakeholders automating recurring outputs where possible.
• Best Practices & Benchmarks: Conduct rapid analyses to establish benchmarks and evolve measurement approaches for the region.

• Bachelors degree in Analytics Data Science Statistics Economics Marketing or a related field required; Masters degree a plus.
• 6 years of experience in marketing analytics or social media analytics.
• Experience with SQL and modern data platforms such as Snowflake; comfort with AI-assisted analytics tools and agentic workflows a plus.
• Solid analytical and spreadsheet fundamentals paired with genuine curiosity about AI-powered and agentic workflows someone who can work the data directly and is eager to use AI to get to insight faster.
• Strong track record analyzing social platforms (Meta TikTok YouTube etc.) and translating insights into clear business and creative actions.
• Self-motivated and comfortable managing ambiguity and multiple priorities in a dynamic fast-paced environment.
• Fluency in Spanish and English is required.

This is a primarily on-site role based in Mexico City Mexico with flexibility to work from home 12 days per week.

This role blends deep social media fluency with 2026-caliber analytics and a genuine curiosity for AI-powered workflows pairing solid data fundamentals with a growing use of AI agents to surface what matters faster. Youll manage a stakeholder group spanning regional and global partners translating fast-moving social signal into action for all of them.