Creator Program Manager

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

About the role

The Social GTM Manager sits at the center of SharkNinjas social ecosystem ensuring our organic influencer paid social affiliate creator commerce listening and analytics teams operate as one integrated growth engine.

This role is equal parts strategist operator and connector. You will translate business priorities into coordinated social activation ensuring product launches retail moments campaigns creator programs media investments and commercial priorities are aligned and executed seamlessly across channels.

You are not a channel owner youre the connective tissue. Working across Social Media Brand Retail E-Commerce Communications Product and Analytics youll create the systems planning processes reporting frameworks and operating rhythms that allow our teams to move faster stay aligned and maximize impact.

If you thrive on bringing order to complexity love connecting teams around a common goal and get energy from helping high-performing organizations operate at their best this role is for you.

What Youll Do

• Own and maintain the global social GTM calendar across organic influencer paid social affiliate creator commerce listening and analytics.
• Build integrated launch plans that connect social activity to product launches retail moments promotional events media investments and broader business priorities.
• Ensure creators content media and commerce strategies are coordinated from planning through execution.
• Partner with category channel and regional leaders to identify opportunities for amplification integration and scale.

Cross-Functional Orchestration

• Serve as the primary liaison between Social and key business functions including Brand Media Retail E-Commerce Communications Product and Analytics.
• Drive launch readiness across social workstreams ensuring timelines dependencies approvals and deliverables remain on track.
• Surface risks gaps and opportunities early helping teams proactively solve problems before they impact execution.
• Ensure social plans are integrated into broader marketing and commercial initiatives.

Social Ecosystem Excellence

• Connect organic influencer paid social affiliate and creator commerce efforts into a cohesive full-funnel activation strategy.
• Partner with Media teams to ensure creator influencer and organic content are leveraged effectively across paid channels.
• Support the development of scalable playbooks processes and operating models that improve performance and speed.
• Help evolve Social from a collection of channels into a measurable business growth engine.

Reporting & Business Intelligence

• Own reporting cadences across the social ecosystem including weekly updates launch recaps monthly business reviews and executive communications.
• Build and maintain dashboards scorecards and reporting frameworks that provide visibility into activity performance and business impact.
• Translate social performance into clear actionable insights for leadership and cross-functional stakeholders.
• Standardize reporting processes across regions categories and channels.

Process & Operations

• Build and document workflows launch processes briefing templates approval chains and operational playbooks.
• Identify operational inefficiencies and implement scalable solutions that improve visibility accountability and execution quality.
• Manage intake processes and prioritization frameworks for social support requests.
• Continuously improve how the social organization plans communicates and executes globally.

Attributes & Skills (Requirements):

• 5 years of experience in Integrated Marketing Social Media Marketing Operations GTM Program Management or related disciplines.
• Strong understanding of the modern social ecosystem including organic social influencer marketing paid social affiliate marketing creator commerce social listening and analytics.
• Experience connecting marketing activity to business outcomes product launches retail priorities and commercial objectives.
• Exceptional organizational and project management skills with the ability to manage multiple priorities and stakeholders simultaneously.
• Strong analytical mindset and comfort translating data into actionable business insights.
• Excellent written and verbal communication skills including executive-level communications and stakeholder management.
• Proven ability to influence and align cross-functional teams without direct authority.
• Comfortable operating in a fast-paced high-growth environment with ambiguity and changing priorities.
• Proficiency with project management and collaboration tools such as Asana Monday Notion Airtable Smartsheet or similar.

What Success in This Role Looks Like

• Product launches campaigns creator activations and retail moments are coordinated seamlessly across the social ecosystem.
• Leadership has clear visibility into social priorities activity performance and business impact.
• Teams spend less time chasing information and more time executing.
• Organic influencer paid social affiliate and creator commerce efforts operate as one integrated system rather than independent channels.
• Social is recognized as a strategic growth engine that connects brand creators media commerce and culture.

YOUR ROLE in DIVERSIFYING

• As a corporate citizen learn and support SharkNinjas Diversity Equity & Inclusion strategy
• Be an Ally find internal Champions
• Explore SharkNinjas Employee Resource Groups or volunteer to serve on committees that organize diversity-related events and activities
• Participate in employee engagement surveys and respond as openly and honestly as possible
• Become culturally competent; take the time to learn about different cultures races religions and backgrounds represented by your colleagues
• Treat people in a way they wish to be treated rather than the way you wish to be treated

YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET

• Leads us to be RARELY SATISFIED
• Make things better each day; PROGRESS OVER PERFECTION
• Using your knowledge of our consumer understand that DETAILS MAKE THE DIFFERENCE
• Deliver something great; WINNING IS A TEAM SPORT
• Be clear and honest COMMUNICATING FOR IMPACT.