Head of CRM Based in Malta

This is a brilliant opportunity for a strategic data-driven delivery-focused and highly analytical Head of CRM to join a rapidly growing online casino operator based in Malta!
The right person for this job has successfully built engagement for both Fiat and Crypto-brands in iGaming or in other high-volume transaction industries.

Our client is a multi-brand multi-GEO operation and wants to engage an individual who has successfully managed campaigns in the DACH Oceania and Canada and ROW GEOs.

Excellent salary of 100-120K basic bonus & benefits!

The role is based in Malta and only individuals ready to reside in Malta can be considered for this office-first role.

Role & Responsibilities

• Hands-on leadership of both the CRM function and a growing team with full ownership of player retention reactivation & LTV strategy

• Build and maintain a rigorous testing framework across channels offers and journeys

• Identify where automation can replace manual repetitive CRM workflows

• Champion the use of AI and automation across the CRM function from predictive churn and next-best-offer models to AI-assisted content journey orchestration and campaign QA

• Bring practical ROI-backed recommendations to leadership

• Foster a test-and-learn culture where decisions are backed by data not opinion

• Develop and constantly enhance distinct CRM approach per region and player segmentation to ensure the best ROI

Skills & Experience

• Strong experience of building leading and directing top-performing CRM teams within iGaming or other regulated high-volume transaction industries

• Proven experience of building and owning CRM strategy across multiple GEOs including DACH NZ Australia & Canada

• Comfortable working directly in SQL and BI tools (e.g. Looker Tableau Power BI) and translating findings into strategy not just reporting them

• Hands-on experience with CRM platforms like Fastrack Optimove Braze Smartico or Xtremepush

• Proven track record of driving automation within a CRM function e.g. predictive modelling journey automation AI-assisted content or personalisation

• Strong business acumen

• Excellent communication skills in English

• Ability to communicate effectively on all levels including delivering reports to the Management Team

About this role

• Office-first based in Mriehel Malta

• Employee must reside in Malta

• Salary 100-120K

• Discretionary bonus

• Other benefits

Please apply with your detailed CV in English.

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