Cross-Sell Manager

Location: Hybrid - Malta (3 days per week in office)
Reporting to Head of Country Management

Were looking for a commercially sharp player behaviour-obsessed Cross-Sell Manager to own how players move between multiple casino brands - and how much more theyre worth once they do. Youll design the strategy that turns a single-brand player into a multi-brand one then direct the specialist teams who bring it to life.

This is a strategy and orchestration role not a hands-on campaign role. You look across the entire business and spot where cross-sell opportunities exist: in CRM Marketing Operations Product - opportunities are endless. You define the what and the why - and youll brainstorm with department heads define the strategy and align the teams who own the how.

Your Impact

Strategy & framework

• Own the cross-sell strategy across multiple brands - how players discover trial and stick with a second and third product.

• Map cross-brand journeys to lifecycle stage and player motivation.

• Build a forward-looking cross-sell roadmap: which cohorts which moments which mechanics in what order - together with other department Heads.

Cross-sell strategy across every department

• Spot the opportunities first - proactively identify where cross-sell can work across the whole business not just where its obvious. This is a core part of the role.

• Design the cross-sell approach for each team and channel then brief them to deliver it.

Behavioural insight & targeting

• Work with Claude to identify high-value cross-sell cohorts migration triggers and the moments that matter. Collaborate with BI to ensure data reliability.

• Read behavioural transactional and engagement data to understand why a player moves from Brand A to Brand B - and how to trigger that move without cannibalising value

• Shape predictive approaches to player movement and lifetime value.

Commercial ownership

• Define and own the KPIs: cross-sell conversion multi-brand adoption value-lift retention.

• Run cannibalisation and incrementality checks.

• Turn results into clear decision-ready insight for senior stakeholders.

Innovation

• Bring new mechanics to the table.

• Keep competitor and market intelligence flowing into the strategy.

What Makes You a Fit

• Solid proven working experience in iGaming ideally across both retention and acquisition - youve seen the player lifecycle from both ends and hold a strong marketing knowledge.

• Deep understanding of player behaviour and what actually moves it.

• Strong commercial and analytical instinct - you can turn a dashboard into a plan.

• A holistic joined-up view - you see cross-sell potential across all departments and can spot the openings others miss.

• A genuinely creative mind - you think in mechanics and hooks not just funnels and can invent cross-sell plays for departments that have never run one.

• Excellent stakeholder management - you can lead diverse teams to a shared outcome without owning any of them.

• Multi-brand or multi-product experience is a must.

What success looks like

• More players adopting a second and third brand and doing so earlier.

• Higher lifetime value and engagement for cross-brand players.

• Net-positive incremental value.

• A clear repeatable framework and a live pipeline of experiments

• Tight cross-team rhythm across multiple departments.

Whats in it for you

Be with a team that builds the momentum that moves the industry.
A fast-paced environment driven by innovation curiosity and a shared love for technology. A people-first culture that rewards ambition integrity and genuine collaboration.

Comprehensive benefits package for Malta-based employees including:

• Private health insurance wellness allowance and communication allowance.

• Healthy lunch on Wednesdays and a varied calendar of social events throughout the year..

• Employee discounts in restaurants and businesses.

• Extended second-parent leave policy.

• Private parking space.

This opportunity is powered by Bet On Talent - Applying through us is your ultimate VIP pass
We work deeply within our partners ecosystem which means we skip the generic applicant piles and fast-track your profile straight to the team - Hit apply now and lets make your next big career move happen!