The Manager of Upstream & Downstream Marketing is responsible for shaping product strategy through deep market insight and driving commercial success through effective gotomarket execution. This role bridges product marketing sales and customer experience to ensure that what the company builds aligns with market needs-and that what the company launches succeeds in the market. The ideal candidate can develop and integrated marketing plan and is comfortable with ambiguity and skilled at turning insights into action.
Own the gotomarket strategy for new product launches including messaging pricing input channel strategy and sales enablement.
Build integrated marketing campaigns across digital content events and partner channels to drive awareness adoption and revenue.
Collaborate with Sales to develop tools training and collateral that support effective selling.
Optimize marketing funnel performance through data-driven experimentation and continuous improvement.
Develop and track KPIs on leads product adoption customer acquisition cost and campaign ROI.
Cross-Functional Leadership
Serve as the connective tissue between Product Sales Marketing and Customer Success.
Facilitate alignment on product priorities launch timelines and market messaging.
Present insights and recommendations to senior leadership to guide strategic decisions.
Manage external agencies research partners and vendors as needed.
Qualifications
Bachelors degree in Marketing Business or related field; MBA preferred.
5-8 years of experience in product marketing strategic marketing or related roles.
Demonstrated success in both upstream (strategy research positioning) and downstream (campaigns GTM enablement) marketing.
Strong analytical skills with the ability to translate data into actionable insights.
Excellent communication storytelling and cross-functional collaboration abilities.
Experience in dental is a plus.
Success Looks Like
Clear insight-driven plans that aligns with market needs - both push for dealers and demand gen for end users.
Strong differentiated product positioning that resonates with target audiences.
High-impact launches that accelerate adoption and revenue.
A predictable scalable marketing engine that supports growth.
A unified commercial team aligned around the same story and strategy.
DentalEZ provides equal employment opportunity to all individuals regardless of their race color religion age sex sexual orientation gender identity national origin disability protected veteran status genetic information or any other characteristic protected by state federal or local law. DentalEZ is a drug free workplace; candidates subject to post-offer pre-employment drug screening.
Required Experience:
Senior Manager
Senior Manager Upstream & Downstream MarketingSummaryThe Manager of Upstream & Downstream Marketing is responsible for shaping product strategy through deep market insight and driving commercial success through effective gotomarket execution. This role bridges product marketing sales and customer ex...
Senior Manager Upstream & Downstream Marketing
Summary
The Manager of Upstream & Downstream Marketing is responsible for shaping product strategy through deep market insight and driving commercial success through effective gotomarket execution. This role bridges product marketing sales and customer experience to ensure that what the company builds aligns with market needs-and that what the company launches succeeds in the market. The ideal candidate can develop and integrated marketing plan and is comfortable with ambiguity and skilled at turning insights into action.
Own the gotomarket strategy for new product launches including messaging pricing input channel strategy and sales enablement.
Build integrated marketing campaigns across digital content events and partner channels to drive awareness adoption and revenue.
Collaborate with Sales to develop tools training and collateral that support effective selling.
Optimize marketing funnel performance through data-driven experimentation and continuous improvement.
Develop and track KPIs on leads product adoption customer acquisition cost and campaign ROI.
Cross-Functional Leadership
Serve as the connective tissue between Product Sales Marketing and Customer Success.
Facilitate alignment on product priorities launch timelines and market messaging.
Present insights and recommendations to senior leadership to guide strategic decisions.
Manage external agencies research partners and vendors as needed.
Qualifications
Bachelors degree in Marketing Business or related field; MBA preferred.
5-8 years of experience in product marketing strategic marketing or related roles.
Demonstrated success in both upstream (strategy research positioning) and downstream (campaigns GTM enablement) marketing.
Strong analytical skills with the ability to translate data into actionable insights.
Excellent communication storytelling and cross-functional collaboration abilities.
Experience in dental is a plus.
Success Looks Like
Clear insight-driven plans that aligns with market needs - both push for dealers and demand gen for end users.
Strong differentiated product positioning that resonates with target audiences.
High-impact launches that accelerate adoption and revenue.
A predictable scalable marketing engine that supports growth.
A unified commercial team aligned around the same story and strategy.
DentalEZ provides equal employment opportunity to all individuals regardless of their race color religion age sex sexual orientation gender identity national origin disability protected veteran status genetic information or any other characteristic protected by state federal or local law. DentalEZ is a drug free workplace; candidates subject to post-offer pre-employment drug screening.
For more than 100 years, dental professionals have trusted our products to improve their working efficiency and enhance their practices. That history of innovation and service took on a new shape with the creation of DentalEZ® Integrated Solutions. DentalEZ is committed to serve as a
... View more
Job Location:
Yearly Salary:
Posted on:
Vacancies:
